Omio launches in this year’s hottest destination, allowing travelers to explore Japan like never before | News
Japan is the country everyone is talking about. From the cover of National Geographic to being named one of the top destinations of 2026 by Vogue and Conde Nast Traveler, interest in the Land of the Rising Sun continues to grow.
Today, Omio launches into its 47th market, with a high-profile rollout in Japan, marking a step change in the way international travelers navigate the country. From Shinkansen bullet trains to extensive regional rail networks, long-distance buses, domestic flights, extensive ferry routes and Japan Rail Passes, the platform unites one of the world’s most advanced transportation ecosystems into a seamless experience.
Japan’s rising global demand
Japan is experiencing record numbers of incoming tourists. In 2025, the country surpassed 40 million international visitors for the first time – an increase of 15.8% year-on-year – cementing its position as one of the most sought-after destinations in the world. With leading media outlets and travel influencers declaring 2026 the year to visit Japan, the hype shows no sign of dying down.
Favorable exchange rates have broadened Japan’s appeal, making it even more accessible to international visitors, especially during peak season. As the number of tourists continues to rise, famous locations such as Mount Fuji and Kyoto are seeing increasing demand. Encouraging a more balanced distribution of tourist flows is crucial for preserving both authentic travel experiences and the longevity of local communities.
Simplifies traveling through Japan
Japan’s ground transportation network is one of the largest and most intensively used in the world. Bullet trains are just the beginning. High-frequency intercity buses, an extensive domestic airline network and ferry routes connecting thousands of islands make for a complex transportation network, especially for those who don’t navigate it on a daily basis.
Omio brings together the complexities of transportation into one seamless experience. Visitors can search, compare and book Shinkansen tickets, regional trains, long-distance buses, domestic flights and ferries in one app. First-time Japan travelers can also book Japan Rail Passes for multi-stop exploration across the country directly on Omio. By uniting all these transportation options in one place, Omio removes the friction associated with navigating unfamiliar systems, allowing travelers to explore the country in a radically different way, while still respecting the local culture.
The smart companion for international travelers
For many long-distance travelers, Japan’s transportation systems can feel daunting. Available in 32 languages and supporting 33 currencies, Omio opens up the country to anxious travelers, giving them the confidence to travel outside their comfort zone. For the more seasoned traveler, the platform’s extensive coverage makes lesser-known regions more accessible, taking the pressure off iconic landmarks.
In addition, Omio now offers Omio Advance, a new feature that enables train bookings across Japan up to 12 months in advance, allowing travelers to plan their journey safely in advance.
An important milestone in Omio’s global expansion
Japan marks a significant step forward in the company’s global growth strategy, becoming Omio’s 47th market and its first in East Asia. Following recent launches in Southeast Asia and Brazil, Omio continues to expand into some of the world’s most dynamic mobility ecosystems.
By 2028, the Omio Group wants to be active in more than 70 markets. The launch in Japan underlines Omio’s ambition to build a truly global multimodal platform, one that enables seamless travel for billions of travelers around the world.
Naren Shaam, Founder and CEO of Omio, said:
“Japan is the gold standard for modern mobility. Its high-speed rail, dense regional networks, domestic aviation and ferry systems operate at a scale and precision that few countries can match. Introducing this ecosystem on Omio is a defining moment for our platform. It reflects our ambition to orchestrate the world’s most advanced transportation networks within one intelligent interface, making seamless multimodal travel the standard for travelers around the world.”
For more information, visit www.omio.com
