Kimpton Ashbel New York – Park Avenue opens in the historic Midtown Manhattan Landmark | News
Kimpton Ashbel New York – Park Avenue, a luxury boutique hotel in Midtown Manhattan and part of the IHG Hotels & Resorts luxury and lifestyle portfolio, is now open at 70 Park Avenue, welcoming guests to a redesigned Beaux-Arts landmark along one of Manhattan’s most storied avenues. Just steps from Grand Central Terminal and Bryant Park, the hotel breathes new life into the historic building originally built in 1928 as the Doral Park Avenue Hotel, introducing a residential approach to hospitality inspired by the character and charm of a classic Manhattan townhouse.
The newly opened Park Avenue hotel features 205 rooms, including 14 family-friendly interconnecting rooms, each designed with custom interiors, soft colors and generous proportions that create a tranquil and comfortable place to relax after a day in the heart of New York City.
Sofia L. Vandaele, Regional Director of Operations for Luxury & Lifestyle New York, IHG Hotels & Resorts said: “Kimpton Ashbel is the kind of hotel that feels like a secret key, a personal enclave for those who know where to look. Our intention is for guests to feel as if they are entering the home of a stylish New Yorker. An elegant Manhattan socialite and a warm and inviting host.”
Designed to feel more like a private home than a traditional hotel, the experience replaces a conventional lobby with interconnecting residential-style spaces, including a foyer, living room and family room, framed by preserved architectural details that encourage guests to linger, congregate or work throughout the day. Oversized wooden portals frame original architectural columns and windows, connecting each space while maintaining the building’s historic character.
Sofia adds: “Kimpton Ashbel is a haven for travelers who see luxury not through extravagance, but through the comfort of belonging, the beauty of serenity and the rare feeling of knowing the city before smartphones. Our location is special, for the city, our guests and Kimpton. It was here that Kimpton was first introduced to New York City. Today, still surrounded by legendary museums, libraries and homes, we return to provide a timeless haven for work, wandering, connection and all the moments in between. This is a place where guests can relax with a laptop and coffee, gather with friends, or retreat to their room to relax and recharge.”
A PIECE OF THE UNEXPECTED
Each Kimpton creates sophisticated spaces that provoke refreshing, unscripted moments, from history, creators, location, community and people, and Kimpton Ashbel New York-Park Avenue is no exception. Since 1928, 70 Park Avenue has offered a unique perspective of New York City, anchoring the hotel in one of Midtown Manhattan’s most storied corridors. Originally built during the Beaux-Arts architectural movement, the hotel demonstrates a commitment to proportion, grace, craftsmanship and enduring elegance, evident in the limestone facade and soft, natural light throughout the interior.
As fate would have it, 70 Park Avenue has returned to Kimpton after 22 years, now transformed with a reinvigorated perspective to create authentic community and memorable moments, with a signature Kimpton wink of curiosity around every corner. Warm woods, soft palettes and curated gold accents are layered with playful pops of color and eclectic artwork through design concepts led by Busta Studio. Custom designed for the hotel, the furniture combines refined metal accents with organic textures to give each space a distinct character.
Kimpton Ashbel’s beautifully restored original limestone-clad facade anchors the hotel in its architectural past, while the interior introduces a more intimate and residential atmosphere. Upon entering, a series of living spaces unfold on the ground floor; a foyer, living room and family room, seamlessly connected by oversized wooden portals with preserved architectural columns, original steps and historic windows, creating a natural transition between past and present.
At the heart of the hotel, Kimpton Ashbel’s living room functions as an inviting meeting space, a floating open sofa and a library. Just behind, Park & Bel, the hotel’s café concept, brings the energy of Park Avenue indoors, providing a natural extension of the living room where guests can meet, work remotely or recharge throughout the day. A curated art program from the Soho Art Gallery brings personality, with commissioned original mixed-media artworks, while a collection of Assouline and Taschen books enrich the space and enhance the hotel’s sense of sophisticated residential living.
LOCAL HOT SPOTS
Complementing the Kimpton Ashbel experience, Park & Bel, which serves as both a neighborhood café and social gathering place, is positioned to become a go-to spot along Park Avenue where guests can purchase expertly brewed coffee, reconnect with friends or recharge in a cozy, thoughtfully decorated environment.
The menu moves from artisan pastries, seasonal fruit and hearty sandwiches in the morning to a selection of small plates designed to be enjoyed in the evening, providing a relaxed and social addition to the space during the later hours. In addition, Kimpton Ashbel also offers guests a curated bar cart featuring premium a la carte cocktails, craft beer and fine wine, adding a sense of occasion to any stay.
A COMMUNITY OF CONNECTION
At Kimpton Ashbel New York-Park Avenue, meaningful connection starts with comfort and convenience. Every space at the Midtown Manhattan hotel is intentionally designed to invite conversation, curiosity and serendipity, from chance encounters over morning coffee to travelers exchanging recommendations in the living room.
Mornings are boosted by the signature Kimpton Kickstart program, with coffee and tea in the public space, designed to build a sense of community at the start of the day. In the evening, the beloved Kimpton Social, the hotel’s nightly social hour, brings guests together over beer and wine in a relaxed and inviting atmosphere. Both the Kimpton Kickstart program and the Kimpton Social Hour are free for hotel guests.
Kimpton Ashbel joins 85 Kimpton hotels currently welcoming guests worldwide. The newest hotels in the portfolio include Kimpton Mirador Pacific Grove Monterey and Kimpton Miralina Resort & Villas. The brand also has 67 hotels in its growing pipeline of properties and destinations. For more information or to book a stay at a Kimpton hotel, visit www.kimptonhotels.com or https://www.ihg.com/onerewards/content/us/en/tier-benefits.
