GoNexus Group launches vertical sports and live events through strategic partnership with TicketNetwork | News

GoNexus Group, a leading experience and mobility travel group, has announced a strategic partnership with TicketNetwork, a ticketing technology and marketplace distribution company for live events, to launch a new Sports & Live Events vertical within NexusCube, its B2B travel marketplace.
The agreement represents a significant milestone in the evolution of GoNexus Group, expanding its portfolio beyond traditional travel products and strengthening its strategy to diversify revenue streams and strengthen its omnichannel growth model in international markets.

Through this partnership, GoNexus Group will gain access to TicketNetwork’s global inventory of live events, enabling the integration of sports, concerts, theatrical performances and live entertainment experiences into its ecosystem. This expansion enhances the Group’s ability to deliver high-quality, experience-based travel products to its global network of partners and customers.

For TicketNetwork, the partnership provides access to GoNexus Group’s powerful travel distribution ecosystem. GoNexus Group manages the travel needs of more than 7 million travelers annually and works with more than 17,000 B2B travel partners worldwide. It provides TicketNetwork with a unique gateway to travel-driven demand in multiple international markets, expanding the reach and commercial potential of its offering in the global experience market.

The integration connects NexusCube to more than 150,000 live events worldwide, with a ticket inventory value of more than $10 billion and coverage in more than 35,000 locations worldwide. This scale strengthens GoNexus Group’s ability to further expand NexusCube as a global experience marketplace, offering partners a broader and more diversified portfolio of live entertainment products.

The partnership is also particularly relevant in the lead-up to major global events such as the 2026 FIFA World Cup™, which is expected to generate significant travel flows across North America and further increase demand for event-driven experiences. In addition to the tournament, the partnership is well-positioned to capitalize on the year-round demand generated by major North American sports leagues, including the NFL, NBA, NHL and MLB, as well as concerts, music festivals and other large-scale live entertainment events that continue to influence travel decisions for millions of consumers.

By combining TicketNetwork’s global offering with GoNexus Group’s distribution capabilities, both companies are positioned to meet this growing demand and strengthen their presence in the rapidly evolving experiential travel ecosystem.

Rubén Gutiérrez, president of GoNexus Group, said: “This partnership marks an important step in our journey to become the leading marketplace for global experiences. By integrating TicketNetwork’s inventory of world-class live events into NexusCube, we are expanding our value proposition beyond traditional travel products and enabling new ways for our partners and customers to access high-quality experiences worldwide, while further strengthening our global distribution ecosystem and strengthening our long-term growth strategy.”

Bryan Flanagan, Executive Vice President at TicketNetwork, added: “GoNexus Group’s scale, global reach and strong B2B distribution network make them an ideal partner for TicketNetwork. Together we are expanding the reach of live events into the travel ecosystem and creating new avenues for global audiences to discover and consume experiences at scale.”