Ireckonu Strengthens Leadership Team to Support Customer Operations and Global Expansion | News
Photo from left to right: Çağri Kasapoğlu, Lauranne Schellekens and Dr. Rik van Leeuwen.
Ireckonu, a leading provider of middleware and customer data platform (CDP) solutions for the hospitality industry, today announced a strategic evolution of its leadership structure. This move marks a new phase in the company’s international growth, with an increased focus on customer operations, technical execution and people strategy as key enablers of scale.
As part of this transition process, the company has strengthened its executive team with three new Vice President roles:
Dr. Rik van Leeuwen, previously Head of Data and Customer Success, has been appointed Vice President of Customer Operations. He will assume responsibility for customer success, technical business architecture and project management.
Çağri Kasapoğlu, previously head of Strategy, has been appointed Vice President of Customer Engineering. He will lead the technical implementation of the onboarding and ongoing activities.
Lauranne Schellekens, previously head of HR, will become vice president of Human Resources. She will be responsible for people strategy and organizational development and will support the company as it continues to scale internationally.
Together with Hanna Schiller, Vice President of Sales, the expanded leadership team reflects Ireckonu’s commitment to customers and people that is at the core of its strategy. This supports the company’s growth momentum, driven by the expansion of hotel partners such as Mandarin Oriental, Montage International, Althoff Hotels, Kalahari Resorts and Comwell, as well as the opening of a new office in Singapore last year.
Jan Jaap van Roon, founder and CEO of Ireckonu responded to the appointments:
“Hotels today need more than just point solutions: they need a connected ecosystem that brings together data, operations and guest experience. Ireckonu’s solutions are essential infrastructure for modern hospitality brands looking to scale personalization and operational efficiency across geographies and properties.
“As we enter a new phase of international growth, with an expanding hotel portfolio and expansion into new markets, strengthening our leadership structure is both a natural and a necessary step. The appointment of new Vice Presidents in Customer Operations, Customer Engineering and Human Resources strengthens key functions across the organization, allowing us to scale with greater robustness, maximize execution capabilities and further consolidate our global expansion. This strengthening also enables us to continue our mission of helping customers turn complex data environments into real, operational results in their daily activities.”
With an international presence in EMEA, APAC and the US, Ireckonu continues to build a strong base to support global hotel brands. This evolution in leadership reinforces the focus on developing cutting-edge technology for the hospitality industry, driven by its mission to unify data, eliminate duplication and transform fragmented systems into personalized guest experiences that drive loyalty at scale.
Ireckonu will participate at HITEC 2026 from June 15 to 18 with a special booth (#2330), where the company will showcase its clean data solutions for hoteliers alongside some of its newly appointed vice presidents.
In addition, Rick van Leeuwen will give a presentation on Tuesday, June 16 at 4:15 PM entitled “Your Data is the Product: Why Hotels That Don’t Own Their Guest Data Will Lose to Those That Do.” The session will explore the value of connected guest data and the costs to hotels that fail to leverage it effectively.
