Casago Expands Presence in Idaho with New Locally Operated Franchise in McCall and Boise | News
Casago, a leading vacation rental management franchise company, has expanded its presence in Idaho with a new locally owned and operated franchise serving McCall and the greater Boise area, led by Idaho residents Alex and Susan Pedigo.
The launch marks the continued rollout of Casago’s franchise-first model following its 2025 acquisition of Vacasa, converting markets into locally owned businesses. Under this structure, local franchise owners lead on-site operations, supported by Casago’s systems and national platform, ensuring homeowners and guests are served by teams directly accountable to their communities.
Alex Pedigo has more than 15 years of vacation rental experience, starting with resort lodging at a Colorado ski area and a long career in Vacasa sales and business development. He then joined Casago to assist with market sales and the transition of Vacasa Markets to locally owned Casago franchises. Susan has a background in marketing and business leadership. Together they are focused on delivering a practical, locally led management approach tailored to each homeowner and market.
The new franchise officially went live on March 1 and includes 100 homes in the McCall area and 20 homes in Boise, supported by a team of 14 locally based employees.
The expansion reflects Casago’s core ethos: local ownership, local expertise and commitment to strengthening the communities in which it operates. For Alex and Susan, this means hiring local people, actively supporting small businesses and ensuring tourism dollars stay within the region.
Alex and Susan Pedigo, owners of Casago Idaho, said, “Idaho is incredibly community-driven, and that’s a big part of why this opportunity felt so natural to us. We’re focused on building a company that reflects the character of these communities. That means hiring and supporting local people, strengthening relationships with homeowners and small businesses, and creating a more personalized, high-quality experience for every guest. For us, it’s about having a real presence in these markets and helping both McCall and Boise stay flourish.”
Steve Schwab, founder and CEO of Casago, said, “Alex and Susan represent exactly what Casago stands for: locally invested, community-focused operators delivering a better experience for homeowners and guests. Our model is built around empowering people who know their markets best, and we are proud to support their growth in Idaho.”
The Idaho expansion is part of Casago’s rapidly growing footprint in the US, Mexico, Central America and the Caribbean. By combining local decision-making with the reach and resources of a national brand, Casago raises the bar for professional vacation rental management.
In addition to property management services, the franchise plans to highlight independent restaurants, shops and experiences in McCall, Long Valley and Boise through guest communications, social media and digital platforms.
