Ireckonu named hotel solution of the year at the TravelTech Breakthrough Awards 2026 | News
Ireckonu, a leading provider of middleware and customer data platforms for the hospitality industry, has been proudly recognized as the Hotel Solution of the Year at the TravelTech Breakthrough Awards, a leading global program that recognizes the most innovative companies, products and services shaping the future of travel technology, with thousands of nominations from around the world.
The award recognizes Ireckonu’s leadership in hotel groups’ transition to unified and centralized data architectures that are AI-ready and capable of delivering memorable and personalized guest experiences that drive revenue and loyalty.
Commenting on the award, Jan Jaap van Roon, Founder and CEO of Ireckonu, said: “This recognition reflects the industry’s ambition to deliver true personalization at scale. Too often, hotel guest data resides in disconnected systems, limiting loyalty and revenue potential. A unified, reliable view of the guest is essential for creating meaningful experiences, especially as AI becomes increasingly central to the hospitality industry.”
Ireckonu addresses this structural challenge by consolidating guest data into a single, trusted source of truth. By creating the Gold Guest Profile, hotel groups can accurately identify and engage guests across all touchpoints, from booking to on-site services, with consistent recognition across the entire brand portfolio.
Based on this foundation, Ireckonu ensures that loyalty programs go beyond just points and perks, but lead to a deeper understanding of guest value. With advanced recognition logic, tier management and real-time data synchronization between systems, hotel brands can run modern, scalable loyalty programs, as evidenced by Mandarin Oriental’s Fans of Mandarin program.
The TravelTech Breakthrough Awards are part of the Tech Breakthrough organization, which evaluates innovation in the most competitive technology areas, including IoT, AI, cybersecurity, fintech, digital health and mobile. The winners are selected based on innovation, performance, ease of use, functionality and overall impact on the travel and hospitality ecosystem.
This recognition strengthens Ireckonu’s position as a strategic technology partner for hospitality brands looking to structure and centralize their data infrastructure to deliver meaningful guest experiences that drive long-term brand loyalty.
