Hyatt Announces Plans for Hyatt Place Semarang, Expanding Brand Presence in Indonesia | News
Hyatt Hotels Corporation today announced that a Hyatt affiliate has entered into a management agreement with PT PAM and BINA NUSANTARA, strengthening Hyatt’s brand presence in Indonesia and supporting Hyatt’s continued growth in key destinations in Southeast Asia. Hyatt Place Semarang will become part of an integrated ecosystem in Semarang, together with BINUS SCHOOL Semarang, BINUS University @Semarang, 23 Semarang Mall and other supporting facilities. Through this development, BINA NUSANTARA aims to create a connected environment where education, community, lifestyle, business and hospitality can grow together and provide added value to the people of Semarang and the surrounding areas.
As part of Hyatt’s Essentials portfolio, the select-service hotel expected to bring the intuitive design, seamless experiences and 24/7 conveniences of the Hyatt Place brand to the city. Hyatt Place Semarang offers a comfortable, functional and relevant stay experience for various needs, from business trips and family activities to community events and other gatherings. The hotel is expected to become a new icon that will enhance Semarang’s appeal as a growing business, tourism and lifestyle destination.
Lawrence Wibisono, Direktur utama PT PAM, said the development of Hyatt Place Semarang is part of BINA NUSANTARA’s efforts to expand its contribution and create broader benefits for society. “BINA NUSANTARA continues to expand its contribution by presenting initiatives that not only focus on education, but also support the growth of communities and the environment. The groundbreaking development of Hyatt Place Semarang is one of our steps to strengthen BINA NUSANTARA’s presence in Semarang while opening new opportunities for collaboration and added value to the community,” said Lawrence.
Hyatt Place Semarang is planned with a total of seven floors and 154 rooms. The hotel will be equipped with various facilities, including a lobby, all-day dining, ballroom, meeting rooms, restaurant, gym, swimming pool and rooftop bar overlooking the Java Sea.
Sarah Leow, Head of Growth & Owner Relations, Northeast Asia and Southeast Asia, Hyatt, welcomed the plans for Hyatt Place Semarang as part of the growth of the city’s hospitality sector. “We are excited to celebrate the groundbreaking development of Hyatt Place Semarang and partner with PT PAM and BINA NUSANTARA to bring the Hyatt Place brand to the city,” said Sarah. “As Semarang continues to grow as a destination for business, education and tourism, we believe Hyatt Place Semarang will provide a seamless stay experience that meets the needs of today’s modern travelers visiting the city for both business and leisure.”
The design of Hyatt Place Semarang is inspired by organic shapes and the character of a coastal city. This concept is reflected in the dynamic shape of the building, the green open spaces and a courtyard that lets in natural light all day long. This approach is expected to create a different experience for visitors while strengthening Semarang’s character as a modern, open and growing coastal city.
Francis Budiraharja Santoso, Komisaris PT PAM, added that Hyatt Place Semarang is part of BINA NUSANTARA’s long-term vision to build a connected and supportive ecosystem in Semarang. “In Semarang, we see great potential to build an integrated and supportive environment. The presence of BINUS SCHOOL Semarang, BINUS University @Semarang, 23 Semarang Mall and Hyatt Place Semarang is part of our efforts to create an environment that supports education, talent development, community activities, lifestyle and hospitality. We hope that this development can become one of BINA NUSANTARA’s contributions to the growth of Semarang as a city of education, business and hospitality,” Francis said.
