Guatemala launches travel trade training platform: Guatemala Insider | News
The Guatemala Tourism Institute (INGUAT) has announced the launch of Guatemala Insider, a new online travel trade training platform available to agents and advisors. Developed in partnership with Equator Global and Travel Uni, the platform is designed to support travel professionals in selling Guatemala to their customers with confidence.
Created with the needs of the travel industry in mind, the platform features short, interactive modules that guide agents through Guatemala’s key unique selling points and highlights. Participants can expand their knowledge, test their expertise and access practical insights and tools to create unforgettable routes.
This initiative marks a first for INGUAT and represents an important step in increasing awareness of Guatemala among the travel industry worldwide. A key feature of the platform is its interactive AI chatbot, which allows partners to ask questions about traveling to Guatemala, discover deeper insights and generate customized travel ideas for customers interested in everything from active adventure to culturally immersive travel.
Claudia Coronado, Head of Operations and Marketing at INGUAT, said: “Guatemala Insider marks an important milestone for INGUAT, offering travel professionals an engaging and interactive way to truly understand and sell our destination. Through the platform, they can explore our rich cultural heritage, vibrant communities, breathtaking landscapes and unique experiences. By bringing these experiences to life, we are making it easier than ever for the trade to connect travelers with the authenticity, richness and warmth that define Guatemala. We are proud to introduce a tool that captures the best of our country and inspires more travelers to discover what makes Guatemala truly unforgettable.”
Partners who complete the course before May 30, 2026 (23:59 GMT) will be entered into a prize draw to win a six-night trip for two to Guatemala. The price includes international and domestic flights, accommodation, activities and transfers.
One winner will be selected from eligible entrants in Great Britain, Ireland, Spain, Mexico, Germany, Austria, Switzerland, Canada and the US. The prize can be redeemed from July 30, 2026, with flight requests submitted at least one month prior to travel.
The Guatemala Insider program can be found here: https://www.guatemalainsider.com
