Aman deepens his well-being vision with longevity programs curated by Novak Djokovic | News
Bee AmanWellness has long been treated not as an indulgence, but as a discipline – quietly demanding, deeply intentional and inextricably linked to the brand’s broader philosophy of living well. Now that vision is entering a new chapter. In partnership with Novak Djokovic, Aman’s Global Ambassador and Wellness Advisor, the hospitality group is expanding its sustainability-focused offering with a series of immersive programs designed to translate elite performance principles into enhanced guest experiences.
The latest evolution of the partnership follows the success of Djokovic’s previous work with Aman and extends that thinking to a collection of properties around the world. Rooted in the practices of physical intelligence, resilience and longevity that shaped Djokovic’s career, the programs bring together movement, recovery and mindfulness in a way that feels both contemporary and distinctly Aman. Aman describes the initiative as Novak Djokovic’s Longevity Pathways, a concept that unites the brand’s three decades of wellness expertise with the athlete’s lifelong commitment to wellness.
At the heart of the new offering is the Mobility & Recovery Program, a three-day experience designed to support better movement and improved recovery through a mix of training, restorative rituals and mindful exercise. The program is available at Amanzoe in Greece, Amanyara in Turks and Caicos, Amanoi in Vietnam, Aman Nai Lert Bangkok in Thailand and Amanpuri in Phuket, where it will be available soon.
In addition, there is the Detoxification Program, also compiled in collaboration with Djokovic, which positions Aman as a reset for body, mind and soul. The three-day experience focuses on clean living, conscious balance and renewal, and is offered at Amanbagh in Rajasthan, Amangiri in Utah and Aman New York. Aman notes that these programs are being put together with Djokovic, although he will not be present.
The portfolio is made all the more attractive by the background of several participating resorts. Amanyara won among the Mobility & Recovery destinations World travel awards including Caribbean’s Leading Luxury Romantic Resort 2024 and Caribbean’s Leading Beach Resort 2023 and 2022, while Amanoi has been recognized as Vietnam’s Leading Romantic Resort 2024 and 2023. In the detox program area, Amangiri has earned titles including Utah’s Leading Resort 2025 and 2024. The awards reinforce the sense that Aman is anchoring its wellness proposition in already distinguished accommodations. on the global luxury stage.
There is of course a natural symmetry between the two names. Aman’s spiritually guided approach to wellness has long focused on ritual, intention and renewal, while Djokovic’s career has been defined not only by sporting dominance, but also by extraordinary adaptability, resilience and persistent self-control. With 24 Grand Slam titles, he remains one of the most enduring studies of longevity in modern sport, making this partnership feel less like a celebrity line and more like a shared language of excellence.
To extend that philosophy beyond the retreat itself, Aman is also spotlighting the Aman Essentials Nourishing Discovery Set, a collection of four products designed to restore, revitalize and bring the spa ritual into the home. Conceived as a nighttime practice, the set reinforces the idea that wellness is not limited to the duration of a program, but is supported by smaller, repeated acts of care – leaving skin fresher, senses calmer and the Aman experience lingering long after departure.
In an industry increasingly crowded with wellness claims, Aman’s latest move feels particularly confident: less trend-driven rebooting, a more disciplined expression of longevity, delivered with the brand’s signature restraint. To learn more about Aman’s Longevity Pathways by Novak Djokovic, visit Aman’s special program page.
