FAIRMONT HOTELS & RESORTS UNVEILS NEW GLOBAL CAMPAIGN “WELLNESS WITHOUT WALLS” | News
Fairmont Hotels & Resorts, the global luxury hospitality brand, today unveils “Wellness Without Walls,” a groundbreaking global campaign that redefines wellness beyond the confines of a traditional gym or spa, featuring world-renowned soccer player Kylian Mbappé as Fairmont’s first-ever Wellness Ambassador. Fairmont debuts a branded cinematic film that brings this unfettered vision to life through the lens of one of the world’s most recognizable athletes, an individual whose own approach to performance, recovery and longevity reflects Fairmont’s philosophy.
“Fairmont offers an authentic commitment to well-being at each of its locations, which is why I am eager to collaborate with them,” said Kylian Mbappé. “As an athlete, recovery and balance are crucial, and I experience this commitment during every stay. With Fairmont, it’s possible to maintain your routine – even while traveling – without feeling forced.”
The brand’s new philosophy, reflected in the campaign, reflects the broader expectation that wellbeing should be present, relevant and easily accessible to everyone. Together with the new premium Nike gear lending program, Fairmont offers travelers a range of wellness experiences as they embrace the incredible destinations, cultures and communities they stay in.
Claudia Kozma Kaplan, Chief Brand Officer, Fairmont Hotels & Resorts, said: “Fairmont is excited to partner with Kylian Mbappé as the brand undergoes a systemic change in the way it delivers wellness. Today’s luxury hotel guests are increasingly aware of how they feel, how they perform and how they recover. They are not always looking for high-intensity or prescriptive programs, but for experiences that help them stay healthy and make better use of their time. The new campaign is called ‘No.’ The Excuses tagline is inspired by Fairmont’s promise that guests can effortlessly maintain their wellness routine while traveling, however they personally define it, whether a guest with the discipline of an elite athlete or someone who prefers a more relaxing bike ride with friends.”
Fairmont, a participating brand of ALL Accor, brings this concept to life across its diverse portfolio through a curated collection of experiences, services and touchpoints that immerse guests in a seamless wellness journey from the moment they arrive, including offerings as broad as cold immersion at Fairmont Chateau Lake Louise; forest therapy at Fairmont Jasper Park Lodge; hydrotherapy at Fairmont La Hacienda, Costa del Sol; paddle boarding near Fairmont Austin; copal purification at Fairmont Mayakoba; badminton or cricket at Fairmont Udaipur Palace; and an elevated bathhouse experience at Fairmont Hanoi.
Emma Darby, Global Vice President Spa & Wellness, Fairmont Hotels & Resorts added: “Travel is no longer just a break. It’s an opportunity to keep pace, restore balance and experience something that supports the way our guests live. The world doesn’t need more wellness spaces, it needs more space to be healthy. This, combined with experiences that only Fairmont can deliver, redefines what wellness at Fairmont really means.”
“Wellness Without Walls” represents Fairmont’s long-term commitment to elevating wellness across its global portfolio. The brand will continue to grow and evolve its offering, introducing new experiences, partnerships and expressions of this philosophy, which believes that every guest deserves to feel their best, wherever they are in the world.
