Etihad Airways announces business partnership between Destination Collection and LANEIGE Skincare | News
Etihad Airways, the national airline of the United Arab Emirates, will gradually roll out the Destination Collection, a new line of collectible amenities, in Business cabins across its network this summer. The Destination Collection consists of 14 collectible designs, each design inspired by a beautiful city from the Etihad global network, and includes a new range of LANEIGE skincare products to enhance the guest experience on board.
The Destination collection: inspired by the world we fly in
Designed to celebrate the breadth and diversity of Etihad’s network, the Destination Collection is inspired by destinations on the airline’s world map, transforming a functional inflight essential into a collectible keepsake. Etihad’s new business amenity kit builds on the success of the collectible Finjans offered to premium guests on First on board Etihad flights; Each Finjan is designed to represent an Etihad destination, the cups are randomly assigned to guests flying First and the designs are refreshed regularly, creating a thoughtful keepsake for Etihad guests that reflects the Emirati heritage the airline stands for.
Arik De, Chief Revenue and Commercial Officer of Etihad Airways, said: “This new collection of amenity kits reflects everything Etihad stands for: thoughtful design, a strong sense of place and an elevated guest experience. By celebrating destinations across our network and collaborating with LANEIGE to enhance onboard wellbeing, we go beyond creating an experience that feels personal, curated and beautifully considered for our business guests. Each kit is a collectible keepsake, inspired by the places we connect, and is meaningful even after your journey has ended.”
He added: “This is an exciting step for Etihad. By taking the design of our corporate amenities kit in-house, we can empower the extraordinary talent in our organization and provide the opportunity to create with purpose. The result is a collection that is authentically Etihad, designed by our people from start to finish.”
The collection consists of two different bag styles: Pouch and Slim. Each style is available in seven colorways, with each color representing a different city within Etihad’s impressively growing network. The bags display the destination name and geographic coordinates embossed on the exterior, complemented by a faceted zipper and a custom inner lining with faceted artwork inspired by the city it represents. Each bag has a serial number (1–7), which identifies the unique artwork within the collection.
The initial rollout includes seven fantastic cities across the airline’s network, including destinations that Etihad launched in 2025, such as Krabi, Addis Ababa and Atlanta, and Calgary, which will launch in October 2026. As the collection expands, additional cities and works of art are gradually introduced each year.
At the heart of the collection is the Abu Dhabi Edition (#1), a tribute to Etihad’s home base and strong Emirati heritage. The design, which includes the Zayed National Museum, reflects the city’s ambition and progress, which continues to inspire the airline’s journey.
Abu Dhabi (#1), Krabi (#2), Mumbai (#3), Lisbon (#4) Addis Ababa (#5), Calgary (#6), Atlanta (#7)
Each flight is loaded with a mixed selection of colors and destinations, meaning guests will encounter a different design every time they fly, promoting collectibility and making every journey feel unique.
Each set still includes Etihad’s signature comfort essentials such as an eye shield, earplugs and dental kit, alongside an enhanced skincare experience.
LANEIGE joins Etihad on board
Etihad has partnered with LANEIGE, one of the world’s most loved K-beauty brands, to introduce a curated selection of hydration-focused skincare for business guests. Etihad is the first airline to partner with the brand, known for delivering innovative skincare experiences, and exclusively the only airline to offer LANEIGE products on board to its premium guests.
The partnership is part of the airline’s efforts to create a holistic, wellbeing-focused environment when traveling with Etihad, as part of the Etihad Wellbeing initiative. The initiative has led to the introduction of the airline’s Quiet Cabin and deliberate changes to onboard offerings, which include culinary, product, environmental and more.
Built on a philosophy driven by curiosity and science, LANEIGE brings decades of Korean skincare expertise on board, with clinically proven formulas designed to restore moisture and comfort while traveling.
PilKyung Choi, Brand President of LANEIGE, commented: “We are extremely proud to partner with Etihad Airways as the first Korean beauty brand to be part of this global inflight amenity program. This partnership represents a deeply meaningful milestone for LANEIGE, bringing our skincare expertise to the in-flight environment and expanding the LANEIGE universe beyond the ground.
“By uniting LANEIGE’s skin barrier science with restorative care for travel-stressed, jet-lagged skin, we’re creating an effortless, sensory experience designed to support comfort and energy at altitude. It’s skin care you feel, lightweight and intuitive, powered by science. Through this collaboration, we invite guests to experience the LANEIGE Wonder in the sky: an effortless, sensory journey where skin barrier science supports recovery, comfort and energy in flight.”
Guests will enjoy a curated edit of LANEIGE’s iconic products:
LANEIGE Water Sleeping Mask, powered by Hyaluronic Acid and Squalane to replenish moisture and revive tired-looking skin
LANEIGE Lip Sleeping Mask, for intense hydration with Berry Fruit Complex, Murumuru Seed and Shea Butter
Hand cream, a deeply moisturizing formula that restores softness and relieves dryness
Together, the collection ensures that guests arrive fresh, radiant and comfortably hydrated.
