Department of Tourism, Culture and Media Ajman strengthens positioning of sports and golf tourism | News
In line with the Ajman Vision 2030 and the emirate’s tourism diversification goals, the Ajman Department of Tourism, Culture and Media continues to strengthen Ajman’s position as a leading destination for leisure, sports and premium lifestyle tourism experiences through strategic international partnerships and world-class events.
As part of its ongoing efforts to strengthen the emirate’s position as a leading sports tourism destination, the Department of Tourism, Culture and Media Ajman is sponsoring the annual WAGI Pairs Championship, held on May 8, 2026 at the Al Zorah Golf & Yacht Club. The tournament witnessed the announcement of a strategic partnership with WPSL Services, aimed at attracting a range of international golf tournaments and events to the emirate. This initiative is in line with Ajman’s broader efforts to diversify its tourism offering and increase its presence on the global sports tourism map.
The partnership supports Ajman’s broader objectives of improving destination visibility, attracting premium leisure travelers and driving sustainable tourism growth through high-quality sports and lifestyle experiences. It also underlines the strategic role of Al Zorah Golf & Yacht Club as one of the UAE’s premier waterfront golf and lifestyle destinations.
This partnership comes at a time when sports tourism continues to witness strong global growth as destinations increasingly leverage international sporting events and experiential travel offerings to attract high-quality visitors and strengthen tourism economies. Within this evolving landscape, golf tourism has emerged as one of the fastest growing segments, driven by rising demand for premium hospitality, wellness, luxury and destination-focused leisure experiences.
The event welcomes amateur golfers from across the UAE as they compete for the chance to represent the country at the World Amateur Golfers Invitational in Malaysia, which brings together competitors from more than 40 countries around the world.
His Excellency Mahmood Khaleel Alhashmi, Director General of the Department of Tourism, Culture and Media Ajman, said: “This partnership reflects Ajman’s continued commitment to promote tourism diversification and strengthen the emirate’s position as a leading leisure and sports tourism destination, in line with the Ajman Vision 2030.
“Golf tourism represents an important growth segment that contributes to the development of the visitor economy, destination visibility and long-term tourism sustainability. Through partnerships of this nature, we continue to strengthen Ajman’s appeal as a destination for premium staycations, international sporting events and high-quality tourism experiences.” His Excellency added.
On the other hand, Russell Yeomans, CEO of WPSL Services said: “We are delighted to launch this partnership with the Ajman Department of Tourism, Culture and Media through the Ajman WAGI Pairs Tournament at Al Zorah Golf & Yacht Club. Events such as these play an important role in bringing together amateur golfers from across the region while creating pathways to international tournaments and wider global involvement within the golf community. Al Zorah Golf & Yacht Club offers a golf and world-class hospitality experience that combines exceptional facilities with Ajman’s beaches, culture and tourism offerings. Through this partnership, we look forward to introducing more golfers and holidaymakers to the emirate while increasing Ajman’s international visibility.”
This collaboration aligns with Ajman Vision 2030’s focus on tourism diversification and sustainable economic development through initiatives that increase destination visibility, attract high-value visitor segments and strengthen Ajman’s global tourism profile.
The partnership also supports Ajman’s continued focus on enriching tourism, premium staycation experiences and a diversified visitor offering across the emirate, while strengthening the role of sports tourism as an engine of economic and tourism growth.
