Accor and H World Group expand long-term partnership via direct booking and loyalty platforms | News
Accor, a leading hospitality group, and H World Group, one of the largest hotel groups in the world, today announced a new chapter in their long-term strategic alliance, with a phased partnership designed to broaden hotel choice and select loyalty benefits for ALL Accor and H Rewards members through their respective direct platforms in China, Europe and the Middle East. The expanded partnership lays the foundation for further and deeper collaboration over time.
Sébastien Bazin, Chairman and CEO of Accor, said: “Just as our Master Franchise Agreement with H World Group was a first in 2014, this new agreement represents another groundbreaking milestone. It is about breaking down geographic barriers, improving distribution and enriching our loyalty ecosystem for a total of 430 million members. This long-term partnership with H World Group is a testament to Accor’s pioneering spirit and our commitment to strategic, sustainable growth through our asset-light model.”
Ji Qi, Chairman of H World Group, said: “This partnership is a natural evolution of more than a decade of trust between H World and Accor. By bringing together our complementary strengths in membership, direct distribution and hotel operations, we can create greater value for travelers, hotel owners and partners, while making travel more connected and rewarding for guests around the world.”
A partnership built for scale
The agreement builds on their long-standing partnership and reflects the complementary strengths of both groups: Accor’s global brand portfolio and international distribution network, and H World’s scale, direct channel strength and deep customer base in China, the world’s largest travel market.
H Rewards brings together more than 310 million members, while ALL Accor serves nearly 120 million members worldwide. Together, the two programs represent a membership base of 430 million, in addition to almost two million rooms in the two groups’ hotel networks.
Both programs will continue to operate independently, with each platform retaining its own identity and value proposition.
Creating new experiences for Loyalty members
Throughout 2026, the partnership will be rolled out in phases, giving members of both programs access to a broader selection of Accor and H World properties through their respective platforms, with more options and benefits when they travel.
H World International’s hotels in Europe and the Middle East will gradually be made available to ALL Accor members through Accor’s direct platforms.
More Accor premium and luxury brands in mainland China will gradually be made available to H Rewards members in China through H World’s direct platforms.
Members of both programs gain access to select status recognition, member rates and hotel-level benefits and earn points when booking participating partner hotels through their respective direct platforms.
As the partnership develops, both groups will continue to expand participating hotels and select member benefits, creating a more interconnected direct booking and loyalty experience for travelers in key global markets.
