CTO and TEMPO networks strengthen 20-year partnership to strengthen Caribbean tourism | News
The Caribbean Tourism Organization (CTO) and TEMPO Networks have announced a strategic partnership designed to strengthen Caribbean tourism, culture, events and storytelling through expanded digital, social media and broadcast collaboration between CTO initiatives and member destinations.
The announcement follows the signing of an agreement during Caribbean Week in New York, further strengthening a relationship that dates back to the historic launch of TEMPO Networks in 2005, together with CTO, at the South Street Seaport in New York City. The landmark event, which celebrated Caribbean tourism and culture on a global stage, featured performances from several emerging Caribbean artists, including Rihanna at the start of her international career.
Under the new partnership, TEMPO will provide digital-first editorial reporting, social media stories, interviews, highlights and destination-focused content around select CTO events and initiatives. TEMPO has also joined the CTO as an Allied Member, further strengthening the network’s long-standing commitment to the Caribbean tourism sector and regional development.
Since its launch, TEMPO has worked closely with tourism agencies, ministries, festivals and destination partners to showcase the Caribbean to regional audiences, the global Caribbean diaspora and the broader mainstream market through authentic storytelling, cultural programming, events, promotions and strategic media initiatives.
Over the years, TEMPO has collaborated with numerous CTO member destinations and tourism stakeholders on campaigns and activations designed to increase visibility, strengthen cultural connection, increase tourism interest and position the Caribbean as a premier global destination.
Recent collaborations and initiatives include:
• The partnership between St. Vincent and the Grenadines on NASCAR driver Rajah Caruth’s ambassador campaign and the Caribbean storytelling initiative
• Coverage of the U.S. Virgin Islands’ major festivals, including the Crucian Christmas Festival, St. Thomas Carnival and St. John Celebration
• PACE Travel Destination Promotions and Giveaways with Barbados and the British Virgin Islands
• The Saint Lucia Tourism Authority’s collaboration on TEMPO’s popular Hot Ones Caribbean series, showcasing the cuisine, culture and appeal of St. Lucia through celebrity interviews with St. Lucian talent
• Tourism, culture and lifestyle storytelling initiatives across multiple Caribbean destinations and diaspora markets
Frederick Morton, Founder and CEO of TEMPO Networks, said: “CTO has been an important part of TEMPO’s journey. As we celebrate our 20th anniversary, we are proud to continue to strengthen a relationship that has shared a common vision of advancing Caribbean tourism through culture, media and authentic storytelling for more than two decades. We look forward to continuing to work with CTO and its member destinations to promote Caribbean destinations, voices and experiences across the region, across the diaspora and within the broader mainstream market.”
Dona Regis-Prosper, Secretary General and CEO of CTO, said: “TEMPO Networks has supported us for two decades as a powerful voice for the Caribbean. This deepened alliance allows us to shine a brighter light on our destinations, cultures and experiences through innovative media channels, helping us reach new audiences around the world.”
As part of the partnership, CTO and TEMPO will also explore opportunities for expanded long-form programming, destination storytelling and enhanced regional promotional initiatives, leveraging content captured during CTO events and member destination activations.
The agreement includes collaboration on key CTO initiatives including the Sustainable Tourism Conference, Caribbean Week in New York, the State of the Tourism Industry Conference (SOTIC), Caribbean Weekend in Miami and other mutually agreed upon opportunities.
