As demand for immersive entertainment experiences increases, Sandbox VR opens its third location | News
Sandbox VR, the world’s premier destination for premium location-based virtual reality experiences, today announced the opening of a new location at Town Square near the Las Vegas Strip. This is the city’s third-largest venue, which can attract more than 40 million tourists per year (source: Las Vegas Convention & Visitors Authority) and is a hub of consumer demand for immersive entertainment experiences, an industry valued at $137.70 billion in 2025 and expected to reach $1,024.55 billion by 2033 (source: Grand View Research). Opening June 12, the new location is ideal for Las Vegas locals, conveniently located just off the freeway with free parking.
Sandbox VR, which operates both corporate locations and a robust franchise program, recently reached $300 million in revenue and has scaled to more than 80 global locations across five continents and twelve countries since launching in 2016. The company has redefined group entertainment with immersive experiences that turn every outing into lasting memories. Built by a team of experienced developers from EA, Sony and Ubisoft, Sandbox VR offers full-body immersion through exclusive content and original experiences, including the recently launched Stranger Things: Catalyst, in partnership with Netflix, which offers guests the opportunity to step out of everyday reality and experience unforgettable adventures with friends and family.
“Las Vegas is one of the most visited destinations in the world, making it a natural choice for expansion as we continue to meet growing consumer demand,” said Steve Zhao, CEO and founder of Sandbox VR. “We are energized by our global momentum and are excited to deliver even more immersive experiences to our guests through additional locations.”
“Town Square is becoming a vibrant center for social entertainment, and we are excited to open our doors next to neighbors like Activate and Popstroke. We are thrilled to be part of the Future of Entertainment. We want to invite our guests to enter the world of next-generation virtual reality, where technology and storytelling merge to create stunning, immersive experiences. Introducing something as exciting as Sandbox VR to the local community is a dream come true for my team and me,” said Cory Zhong, owner and manager of Sandbox VR town square.
Sandbox VR’s new Las Vegas location in the Entertainment Wing of Town Square is an entertainment space with four private rooms for virtual reality gameplay, where groups of up to six guests can outfit themselves with headsets, haptic vests and motion sensors for full-body immersion. This technology allows players to see and physically interact with each other, creating the feeling that they are living in the action together. The premium experience extends from arrival to departure, with personalized highlight videos for guests to relive and share their adventures.
Guests can choose from one of eleven exclusive, immersive experiences created by Sandbox VR’s in-house team of video game industry veterans, including the newly launched, family-friendly Age of Dinosaurs experience, created in collaboration with the Natural History Museum of London and leading dinosaur experts. Age of Dinosaurs features the most realistic 3D dinosaurs ever presented in virtual reality. Additional experiences include the horror-thriller-based Stranger Things: Catalyst, Deadwood PHOBIA, Deadwood Valley and Deadwood Mansion; science fiction fantasies Rebel Moon: The Descent, Seekers of the Shard: Dragonfire and Amber Sky 2088; family-friendly experiences Squid Game Virtuals and Curse of Davy Jones; and the action-fighting UFL: Unbound Fighting League.
For more information, visit www.sandboxvr.com
