Sandals® Resorts thanks travel advisors on Global Travel Advisor Day 2026 | News
In recognition of the travel advisor community and the meaningful role they play in shaping travel in the Caribbean, Sandals and Beaches Resorts, the Caribbean’s leading all-inclusive brands, is proud to partner with the American Society of Travel Advisors as a global sponsor of Global Travel Advisor Day 2026. This year, the brands are introducing enhanced earning opportunities and expanded engagement initiatives in key markets, strengthening their long-standing commitment to the advisor community.
“Travel advisors are among the most important voices in our industry, shaping how travelers experience the rhythm and flavors of the Caribbean,” said Gary C. Sadler, Executive Vice President of Sales and Industry Relations at Unique Vacations, Inc., a subsidiary of the global representatives of Sandals Resorts and Beaches Resorts. “The brands are deeply rooted in the Caribbean and our continued growth is made possible by the strength of our advisor partnerships. We remain committed to investing in their success and creating meaningful opportunities for them to grow with us.”
A special Facebook Live event will stream at 2:00 PM EST on the American Society of Travel Advisors (ASTA) page featuring Zane Kerby and Gary C. Sadler, who will share industry updates, insights and a deeper look at the brand’s growing resort portfolio in the Caribbean. In the US, the Business Development Managers of Unique Vacations, Inc. also organize appreciation lunches in 27 cities, bringing together hundreds of travel advisors in recognition of their contributions.
Income from driving advisors
In honor of Global Travel Advisor Day, Sandals Resorts is introducing a limited-time booking incentive designed to reward advisors while delivering added value to their clients. From May 1 through May 31, 2026, new reservations of six nights or longer at select resorts will be eligible for enhanced cash bonuses, including $150 for Butler Suites, $100 for Club and Concierge level rooms and $30 for Luxury and Deluxe accommodations. Participating resorts include Sandals Royal Curacao, Sandals Montego Bay, Sandals Royal Caribbean, Sandals South Coast and Turks and Caicos Beaches.
Extensive portfolio creates new opportunities for advisors
As Sandals Resorts and Beaches Resorts continue to expand in the Caribbean, travel advisors will have access to an even broader portfolio of experiences to offer their clients. Sandals Resorts recently announced a $200 million investment in three of its iconic resorts in Jamaica, designed to further enhance the guest experience across the island. Sandals South Coast is scheduled to reopen on November 18, with Sandals Montego Bay and Sandals Royal Caribbean welcoming guests from December 18. Sandals Saint Vincent and the Grenadines will introduce new round-oval overwater style villas from November 1, providing an additional in-demand accommodation category for consultants to offer to their clients.
Continued investments in the family travel segment
In family travel, Beaches Resorts is in the midst of a $1 billion expansion, including the recent debut of Treasure Beach Village at Beaches Turks & Caicos, in addition to new developments in Barbados, Exuma in the Bahamas, Saint Vincent and the Grenadines and the north coast of Jamaica with Beaches Runaway Bay. These developments create meaningful new opportunities for advisors to connect clients with an even broader range of Caribbean experiences.
