Uga Resorts Announces Brand Evolution of its East Coast Properties | News
Uga Resorts, the award-winning Sri Lankan hospitality group known for its authentic luxury experiences, is pleased to announce the launch of a new brand collection, “an Uga Experience”, which marks an exciting evolution in the company’s portfolio. Two of Uga’s beloved east coast properties will be reintroduced under the new collection: Uga Bay will become The Bay an Uga Experience, while Uga Jungle Beach will be rebranded as Jungle Beach an Uga Experience.
Unlike Uga’s boutique hotels, which are deliberately intimate in scale, the new “an Uga Experience” collection was created for travelers seeking the convenience and vibrancy of a full-service resort, combined with meaningful opportunities to explore the surrounding destination. Properties under this sub-brand are larger in size, with more rooms and resort-style offerings designed for guests who want to immerse themselves in the places they visit.
At Jungle Beach an Uga Experience and The Bay an Uga Experience, the focus extends beyond the property itself, to the wealth of destination-focused experiences that await just beyond. Guests can dive among the coral reefs of Pigeon Island, explore the rich history and culture of ancient Trincomalee, enjoy a variety of water sports along the east coast or simply embrace the relaxed rhythm of coastal life.
The guest experience at both resorts has evolved to reflect their positioning within the new collection. The service will feel relaxed, welcoming and family-friendly, creating an atmosphere that encourages connection, exploration and shared experiences, while maintaining Uga’s signature Sri Lankan hospitality. Perfect for families, groups and travelers seeking the comforts of a full-service resort, these properties offer an immersive way to experience Sri Lanka while remaining deeply rooted in the authenticity and warmth that define the Uga brand.
Commenting on the brand evolution, Priyanjith Weerasooria, Owner and Managing Director of Uga Resorts said: “The introduction of ‘an Uga Experience’ represents an important and exciting evolution for our brand. It allows us to clearly differentiate between two equally compelling ways to experience Sri Lanka through Uga. The Bay and Jungle Beach offer guests the scale, energy and destination-focused experiences of exceptional resort living, while remaining deeply rooted in the authentic hospitality and sense of place that defines our business. These rebranding is not about changing who we are, it’s about giving travelers more choice in the way they explore Sri Lanka and creating experiences that resonate with different travel styles.”
Located along Sri Lanka’s spectacular east coast, both properties showcase a side of the island that is increasingly sought after by international travellers. Between May and September the region enjoys its most beautiful season, with calm turquoise waters, golden beaches, abundant sunshine and ideal conditions for swimming, snorkeling, whale watching and water sports. Home to some of Sri Lanka’s most beautiful stretches of coastline, the east coast offers the ultimate beach holiday for families, active couples and adventure seekers.
The bay and a Uga experience
The Bay an Uga Experience stretches along three kilometers of Pasikuda’s pristine coastline – widely regarded as Sri Lanka’s most beautiful beach. Here, powder-soft sand and impossibly clear turquoise shallow waters come together, while 48 modern rooms and suites offer direct access to this Indian Ocean paradise. An underground spa, signature seaside dining and endless water sports complete the picture of coastal perfection.
Nightly rates at The Bay an Uga Experience start from $302 (£228*), based on two adults sharing a beach studio on a bed and breakfast basis. For more information or to book, visit https://www.ugaresorts.com/thebay/
Jungle Beach a Uga experience
Meanwhile, Jungle Beach an Uga Experience covers a fifteen-hectare reserve where mangrove forests meet a four-kilometre-long secluded beach in Trincomalee. 49 huts are nestled between jungle, lagoon and ocean – the property provides the perfect base from which to explore the largely undiscovered town of Kuchchaveli and its surroundings. Those who want to immerse themselves in the local culture can also take part in village bike tours or visit the historic port city of Trincomalee on the Trinco City Tour, discovering ancient temples, beautiful viewpoints and historical sites.
The region is a playground for marine biologists and is known as one of the best places in Sri Lanka for blue whale watching. Guests can also look out for dolphins, sperm whales, endangered sea turtles and blacktip reef sharks.
Nightly rates at The Bay an Uga Experience start from $334 (£252*), based on two adults sharing a Lagoon Cabin on a bed and breakfast basis. For more information or to book, visit https://www.ugaresorts.com/junglebeach/
In addition to the launch of the new collection, Uga’s portfolio of luxury boutique hotels will continue to operate under the core Uga brand. This collection includes Uga Chena Huts, Uga Ulagalla, Uga Halloowella, Uga Prāva, Uga Riva and the soon-to-open Uga Ghiri. These intimate properties remain committed to delivering highly personalized, exclusive experiences characterized by privacy, customized service and transformative journeys.
What remains unchanged across both collections is Uga’s unwavering commitment to authenticity, sustainability and meaningful connections to Sri Lanka’s landscapes, wildlife and communities. Whether guests are drawn to the vibrant energy of a Uga Experience property or the serene exclusivity of Uga’s core collection, each stay offers a distinctive gateway to discovering the very best of Sri Lanka.
