Marriott International and The Fern Hotels & Resorts celebrate 75 signings and 50 openings | News
Marriott International, Inc. today announced two major milestones for The Fern Hotels & Resorts, Series by Marriott in India. There are now 75 hotels signed under the brand’s founding partnership with Concept Hospitality Private Limited (CHPL), while 50 of these hotels are already open and welcoming guests, bringing over 3,556 rooms to Marriott’s portfolio in India. This pace of growth, achieved in less than six months since the brand’s debut in November 2025, ranks as one of the most compelling chapters in Marriott’s regional expansion story and firmly establishes India as the defining base for Series by Marriott’s global growth.
“When we launched Series by Marriott in India last November, we talked about a brand that is designed to scale both quickly and purposefully,” said Kiran Andicot, Senior Vice President, South Asia, Marriott International. “Achieving 75 signatures, with 50 open and operating hotels across the country, in less than six months is a validation of that vision. India is not just a launch pad for this brand; it is a proof of concept. As we expand our footprint, we remain focused on delivering consistent, quality experiences for guests, while providing owners with an efficient, conversion-friendly model, supported by the power of Marriott Bonvoy and our distribution ecosystem.”
With the founding agreement for the global debut of Series by Marriott, Concept Hospitality and The Fern Hotels & Resorts brought to the table a distinctive combination of regional authenticity and commitment to sustainable hospitality, spanning the entire subcontinent. Together, the resulting Series by Marriott portfolio now spans 43 cities in India across Tier 1, 2 and 3 markets, reflecting both the depth of presence and strong geographical balance across the country.
“Reaching 75 signed hotels is a milestone we are truly proud of, but the more meaningful story is the hotels that are already open – already welcoming guests, earning loyalty and delivering on the promise we made when this association began,” said Suhail Kannampilly, Managing Director of Concept Hospitality. “The alignment between The Fern’s legacy of thoughtful, regionally rooted hospitality and Marriott International’s global standards and distribution has resonated powerfully with owners and travelers alike. Between our commitment to sustainable hospitality, the industry’s growing appetite for quality development, and Marriott’s unparalleled systems and loyalty reach, we are way ahead of our plans – and we’re just getting started.”
Series by Marriott is a regionally created, globally connected collection brand that brings together locally recognized hotel groups under the trusted umbrella of Marriott Bonvoy. Designed for the “global domestic” traveler – guests who seek the comfort and reliability of a world-class brand alongside genuine, place-specific experiences – the brand is defined by the well-executed basic principles that matter most: comfortable rooms, reliable service, dependable Wi-Fi and a sense of arrival that feels unmistakably local.
Each building tells its own story, shaped by the character of the region and the people it serves. From a heritage hotel in Rajasthan to a business hotel in a thriving Tier 2 city, each Series by Marriott hotel delivers the consistent quality guests trust while celebrating the distinctive spirit of the destination. Select properties also offer access to breakfast, fitness centers and meeting and event spaces, making the brand suitable for both the leisure traveler and the discerning business traveler.
The brand now has a presence in key cities, tier two markets and popular resort destinations with openings such as The Fern Mumbai, Goregaon, Series by Marriott; The Fern Jaipur, series from Marriott; The Fern Habitat Goa, Candolim, series from Marriott; Rakabi The Fern Igatpuri, Series by Marriott and The Fern Residency Bengaluru, Seshadripuram, Series by Marriott, to name a few.
Guests of The Fern Hotels & Resorts, Series by Marriott can expect a carefully curated series of signature experiences, including:
Grab & Go Breakfast – a breakfast package available for guests with an early morning departure, so every journey starts with energy and ease.
Single Lady Traveler Recognition – a carefully curated range of amenities placed in the room prior to arrival, designed to ensure single female guests feel seen, safe and especially welcome.
Evening Delight – a turndown service with local chocolates or regional delicacies and a personalized good night message.
Lamp Lighting Ceremony – a tranquil twilight ritual that honors the rhythms of nature and invites guests to pause, breathe and unwind.
Healthy sleep – soaked almonds and raisins with cumin water placed next to the bed every night, a nod to ancient Indian wellness traditions.
All properties under The Fern Hotels & Resorts, Series by Marriott participate in Marriott Bonvoy®, Marriott International’s award-winning travel program, which allows members to earn points for stays at the hotels and other hotels and resorts in Marriott Bonvoy’s portfolio of exceptional hotel brands. With the Marriott Bonvoy app, members enjoy a level of personalization and a contactless experience that allows them to travel with peace of mind.
