Dunderdale takes on the new role of Chief Revenue Officer at TBR Global | News
TBR Global Chauffuring has appointed Jason Dunderdale as its first Chief Revenue Officer, a newly created role responsible for leading the global commercial strategy and driving the next phase of growth.
Reporting to the group’s CEO, Craig Chambers, Dunderdale will bring together and lead the sales, account management and revenue activities, while helping to align commercial strategy, customer growth and market development activities.
This role has emerged as TBR continues to expand internationally and respond to growing demands from multinational organizations seeking greater consistency, visibility and control over their ground transportation programs.
Dunderdale joins TBR from Blacklane, where he was Global Director of Sales.
He has also held senior sales positions at FCM Travel and Freenow, where he built relationships and experience in corporate travel, rideshare and premium driver services.
His background spans multiple areas of the ground transportation market and comes at a time when corporate buyers are placing greater emphasis on ground transportation as a managed category alongside air, hotel and rail.
“Ground transportation is becoming increasingly important within business travel programs as organizations strive for greater consistency across regions and suppliers,” said Dunderdale.
“Companies increasingly expect the same standards, visibility and accountability from their ground transportation providers that they receive from other parts of their travel program. TBR has built an excellent reputation for service and delivery, and I am excited about the opportunity to help drive the next phase of growth,” he said.
Chambers said the creation of the role reflects ambitions for the coming years.
“TBR has built its reputation on service, operational excellence and long-standing customer relationships,” he said.
“As we continue to grow, bringing together our commercial teams under one leader has become a strategic priority. Jason brings deep expertise in corporate travel, taxi transportation and premium driver transportation. He understands our industry, our customers and the opportunities ahead,” he added.
Dunderdale’s appointment follows Lyft’s acquisition of TBR and reflects the company’s continued investments in leadership, commercial capability and long-term growth.
