AirAsia MOVE partners with the Tourism Authority of Thailand to boost tourism growth | News
(From left) Mr. Narin Tijayang, Executive Director of Digital and Information Technology Department, Tourism Authority of Thailand (TAT); Ms Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT); Ms. Nadia Omer, Chief Executive Officer of AirAsia MOVE; and Mr. Chattan Kunjara Na Ayudhya, Head, Country Representative (Thailand), AirAsia MOVE, at the TAT x MOVE: Seamless Journey, Amazing Thailand Strategic Partnership Signing Ceremony in Bangkok.
AirAsia MOVE (MOVE), one of Asia’s leading online travel agencies (OTAs), has signed a partnership agreement with the Tourism Authority of Thailand (TAT) as a strategic partner to support TAT’s Amazing 5 Economy framework, especially the Platform Economy pillar, which leverages digital platforms to deliver seamless travel experiences and drive tourism growth.
The three-year strategic partnership will support Thailand’s tourism growth by combining AirAsia MOVE’s traveler insights and digital platform capabilities with TAT’s “Five Must Do in Thailand” campaign. Through joint marketing initiatives and co-branded campaigns, the partnership aims to stimulate domestic and international travel, create economic opportunities across Thailand and strengthen the country’s position as a leading global tourism destination.
Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, said: “This partnership with AirAsia MOVE marks another important step in advancing the platform economy, one of the five strategic pillars that TAT uses to strengthen Thailand’s tourism industry alongside the life economy, night-time economy, subculture economy and circular economy. With a strong regional footprint, AirAsia MOVE is a strategic partner that can help seamlessly connect online and offline travel experiences and leverage data-driven insights to drive tourism development in both major and AirAsia MOVE commitments include promoting travel to UNESCO Creative Cities and green destinations, which represent important directions for Thailand’s tourism future.”
Ms. Nadia Omer, Chief Executive Officer of AirAsia MOVE, said: “This partnership with the Tourism Authority of Thailand is a critical step in advancing regional travel. By actively supporting the ‘Platform Economy’ pillar of the Amazing 5 Economy framework, AirAsia MOVE is uniquely positioned to accelerate this growth. Over the next three years, we will leverage our extensive ecosystem and data-driven insights to translate traveler ambition into action, channeling demand directly to local operators, communities are strengthened and promote sustainable economic growth across Thailand.”
Together, TAT and MOVE aim to unlock new opportunities for Thailand’s tourism ecosystem by leveraging technology, traveler information and regional connectivity to deliver more seamless, meaningful and sustainable travel experiences for travelers around the world.
Follow @airasiamove on Instagram & TikTok for the latest updates. Download the app from the Apple App Store, Google Play Store and Huawei AppGallery for a smoother and improved travel booking experience.
