VERSA HOSPITALITY LAUNCHES VERSA KEYS | News

Maldivian group Versa Hospitality today announces the launch of Versa Keys: a tiered loyalty program designed to reward guests for their curiosity, loyalty and time spent in the group’s growing collection of destinations around the world.

Versa Keys introduces a night-time membership structure, with four tiers – Member, Silver, Gold and Platinum – each unlocking an increasingly rich range of benefits across all Versa Collection and Niva properties worldwide. The program will launch across all locations on October 1, 2026 and is central to Versa’s ambition to deepen guest relationships as the group continues to expand internationally. Each new destination will be fully integrated into the program when it opens, meaning members’ nights and benefits travel with them wherever Versa goes.

Visha Mahir, CEO of Versa Hospitality, said: “Versa Keys reflects everything we believe travel should be. It rewards the moments that matter: the time guests invest, the experiences they have, and the memories they leave with. As we grow, the program grows with them: every stay at every destination counts, and every level unlocks something more meaningful.”

A program that grows with the guests
Unlocking a lifetime of rewards with Versa Keys is easy. Just stay in the Versa Hospitality portfolio to collect nights and unlock benefits, redeemable at any of the Versa hotels.
The four layers are constructed as follows:
Member | 1-6 nights
Membership starts automatically from the moment you check in for the first time.

Silver | 7+ nights
Receive extended arrival rights, early check-in (subject to availability) and discounts on food and beverage, spa, excursions and laundry services.

Gold | 48+ nights
Gold members unlock a curated experience for two people per stay, a guaranteed late check-out until 4pm and an additional 5% discount on top of Silver benefits on food, drinks, spa and excursions.

Platinum | 84+ nights
The highest level of the program builds on everything Gold has to offer. Platinum members enjoy increased discounts on food, drinks, spa and excursions – an additional 5-10% on top of Gold – plus discounts on in-villa dining and minibar and a guaranteed late check-out, extended until 6pm.

Easy to connect, effortless to use
Guests are automatically registered from their first stay and the nights accumulate naturally in all group accommodations. Resort teams are on hand during every stay to highlight earning opportunities, guide guests through their benefits and ensure the program delivers value at every touchpoint