Archi and NEXT Announce USD 300 Million Swissôtel Resort on Georgia’s Black Sea Coast | News
Georg’s No. 1 developer Archi and NEXT, the country’s first international development company, have announced the joint development of Swissôtel Kobuleti Beach Resort, a $300 million premium hotel-residential complex on the Black Sea coast in Kobuleti.
The project was officially presented on June 3, 2026 at the resort location in Kobuleti, attended by senior government officials, international partners and business representatives. The capsule laying ceremony marked the occasion when pre-sales were officially opened – an important milestone for the Georgian tourism, hospitality and real estate sectors, and a further step in establishing Kobuleti as a premium resort destination on the Black Sea coast.
Attendees included the Prime Minister of Georgia, Irakli Kobakhidze; the Minister of Economy and Sustainable Development, Mariam Kvrivishvili; the Chairman of the Government of the Autonomous Republic of Adjara, Zurab Pataradze; Aron Libinson, Vice President of Operations at Accor for Georgia and the CIS region; and Jan Dijkema, director of Chapman Taylor’s studio in Madrid.
During the groundbreaking ceremony, Georgian Prime Minister Irakli Kobakhidze noted that the start of construction of the Swissôtel Kobuleti Beach Resort is a further demonstration of the stable, predictable and attractive investment climate in Georgia.
“This large-scale project on the Black Sea coast in Kobuleti will be an excellent opportunity for those who want to invest profitable capital in real estate at an early stage. Together with our experienced and successful partners, our team offers an exceptional project to both local and international investors. As a market leader, it is important for Archi that each new initiative sets a new standard in the country, creates additional jobs and contributes significantly to economic development,” said Ilia Tsulaia, founder and chairman of the Supervisory Board of Archi.
The five-star Swissôtel Kobuleti Beach Resort will consist of three monumental buildings and will bring together a hotel, residential and investment apartments, four large indoor and outdoor swimming pools, conference facilities, a lobby, a lounge, six multi-branded restaurants, a casino, a 3,000 m² spa and fitness area, a wellness center and a children’s entertainment area.
The announcement marks the entry of the Swissôtel brand, part of Accor’s global portfolio of more than 5,800 properties in 110 countries, to Kobuleti.
“This partnership marks an important milestone in transforming Georgia’s tourism infrastructure and strengthening its status as a recognized global leisure destination. We are seeing a huge increase in the premium segment as today’s guests look for high-quality, personalized experiences, and that is exactly where Swissôtel excels through its core philosophy of promoting vitality and well-being. We are extremely proud to be delivering this excellent project together with Archi and NEXT, and we look forward to bringing our premium flagship here in Kobuleti shine,” said Aron Libinson, Accor Vice President of Operations for Georgia and the CIS region.
Located just minutes from Batumi, the development will further integrate Kobuleti into the region’s largest tourism ecosystem while contributing to the balanced development of Georgia’s coastal areas. The project is expected to introduce the highest international standards in hospitality and real estate development, create new opportunities for economic growth and generate significant employment during both the construction and operational phases.
“We are excited to launch this large-scale project. We have extensive international experience in resort and tourism development in Georgia, Dubai, Spain and Kenya. We believe this project will completely transform Kobuleti’s investment climate and establish it as a new point of attraction in the region. It will become a distinctive offering for both local and international investors,” said Kakha Devadze, Founder of NEXT
The project also reflects international partners’ growing confidence in Georgia’s stable, predictable and attractive investment climate. Georgia’s investment fundamentals have been significantly strengthened in recent years. According to the National Bureau of Statistics of Georgia (Geostat), the Georgian economy has grown at an average annual rate of 9.3% over the past five years, making it one of the fastest growing in Europe.
For GCC investors already familiar with the branded residential model, Georgia represents a growing hospitality and real estate market, supported by strong tourism demand, improving investment fundamentals and increasing international investor interest.
The Georgian National Tourism Administration (GNTA) reported that Gulf countries were responsible for 145,513 visits to Georgia in 2025, with Saudi Arabian visitor numbers increasing 9.1% year-on-year – a trajectory that directly underpins hotel occupancy and rental income for investors in the region.
As tourism continues to expand and drive demand in the hospitality and real estate sectors, Georgia’s coastline is increasingly becoming a space of new opportunities for developments that combine hospitality, leisure and long-term investment value within one concept.
