IHG Hotels & Resorts Enhances Conversational AI Search Capabilities | News
As people quickly adopt AI to plan trips – now used by more than half of US travelers* – IHG Hotels & Resorts (IHG) is making it easier for them to find hotels and book their stays. IHG has launched an IHG app in ChatGPT and will soon add AI-powered conversational search within IHG.com and the IHG One Rewards app.
A new way to discover IHG in ChatGPT
Designed to complement IHG’s digital platforms, the app in ChatGPT lets users search, compare and explore IHG’s more than 7,000 hotels in more than 100 countries. ChatGPT will recommend IHG hotels based on traveler preferences, providing real-time availability, pricing, interactive maps and amenities so guests can move naturally from discovery to comparison. Once a hotel is selected, users will be taken to IHG’s direct booking channels to complete their reservation.
Conversational search coming soon to IHG digital channels
IHG will also soon add conversational search to IHG.com and the IHG One Rewards app, giving travelers the freedom to discover hotels in their own words and more easily book the perfect stay. From inspiration to reservation, guests can expect a seamless, AI-powered experience that understands the intent and context behind their search, without the limitation of fixed search fields or keywords.
Jolie Fleming, Chief Product & Technology Officer, IHG Hotels & Resorts, said: “Guest expectations are evolving quickly, and we are evolving with them. With more than a million guests staying with us every night around the world, we use AI to make the travel experience more seamless, from planning and booking through to their stay. Combining AI with the warmth of human hospitality ultimately helps us deliver a more exceptional live experience – one that feels personal, responsive and connected to each guest in that moment.”
Together, these innovations help advance IHG’s broader technology and AI-driven strategy aimed at improving the guest experience, driving hotel performance and advancing business innovation.
*Source: Phocuswright research – The AI Surge: Travel’s Fastest Behavioral Shift in a Decade
