Loews Hotels & Co introduces Loews Little Legends STEAM Explorers | News
Loews Hotels & Co today announced an expansion of its Loews Little Legends program, with a new summer promotion designed to transform everyday hotel moments into practical experiences rooted in curiosity, creativity and connection. Combining science, technology, engineering, art and math (STEAM) with the travel experience, the brand will unveil a variety of discovery-driven programming this summer.
This new expansion builds on the brand’s Loews Loves Families program and combines experiential programming with tangible touchpoints, introducing new discovery-driven experiences for Loews’ littlest guests.
The new brand promotion comes to life through two complementary components: STEAM Explorer Kits and on-site Discovery Days, each designed to encourage exploration and connection at every touchpoint.
Loews Little Legends: STEAM Explorer Kits
These custom exploration sets go beyond traditional children’s amenities and encourage young travelers to actively engage with their surroundings while reinforcing Loews Hotels as a destination for discovery, connection and imagination. Each discovery kit contains a curated set of science tools, such as binoculars, compass, magnifying glass and kaleidoscope, combined with a carefully designed accompanying activity book. Through simple prompts and interactive challenges, children are encouraged to observe, experiment and discover new perspectives during their stay.
Loews Little Legends: Days of Discovery
Designed with flexibility in mind, the program will also integrate seamlessly into the Loews portfolio of on-site Discovery Day activations.
Examples include:
Loews Arlington Hotel: In partnership with the Arlington Museum of Art, Loews Arlington Hotel invites hotel guests to explore their creative side with a new free summer program for children ages 6 to 12. Every other Saturday, from Memorial Day to Labor Day, guests can enjoy an art class led by certified AISD art teachers. Children create their own masterpiece to take home after each session.
Loews Miami Beach Hotel: At the Loews Miami Beach Hotel, explorers can enjoy a range of activities created specifically for the property by the Frost Science Museum to experience at the SoBe Kids Club. The property also organizes a guided photography class with FocalPoint, where children aged 4 to 12 can learn how to compose and capture the perfect photo with a Polaroid camera. Kids will leave with 10 photos, 1 magnetic pocket photo, a certificate of completion, and a $50 printing credit toward a family portrait session.
“Today’s families are looking for more than just a getaway – they really want to be together,” said Kristie Goshow, Chief Commercial Officer at Loews Hotels & Co. “With Loews Little Legends, we create moments that spark childlike wonder and invite families to put down their screens, reconnect with each other and connect with our incredible natural world. It’s about turning simple experiences into lasting, shared memories.”
The launch of this new STEAM-focused programming underscores Loews Hotels’ continued commitment to delivering innovative, family-friendly experiences designed to inspire true connection, creativity and exploration at every touchpoint.
Explorer Kits and Discovery Days are available at participating Loews Hotels & Co properties, excluding Loews Hollywood Hotel, Loews New Orleans Hotel and Loews Orlando properties, from June 1 through Labor Day.
For more information about Loews Hotels & Co or to book your upcoming trip, call 1-800-23 LOEWS or visit Loews Hotels online.
