voco brand continues growth momentum with new signing of Phuket | News
From left to right: Ms. Nada Anerutteva, Strategic Marketing and Communications Consultant, ABOV Patong, Mr. Wuthikrai Kulsirisawad, Chief Executive Officer, ABOV Patong, Pathana Jitsaereetham, Director of Development, Thailand, IHG, Kate Gerits, Director of Operations, Thailand, IHG
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, today announced a management agreement with Phuket HA 2 Co., Ltd, a leading real estate developer in Thailand for voco Phuket Patong. This agreement marks the brand’s rapid expansion in Thailand following the brand’s debut in Bangkok last year, and four contracts are planned to be signed in quick succession.
The newly built 307-room voco Phuket Patong will open in 2028 and will be located in the Abov Patong mixed-use development, a landmark that includes hotels, branded residences and extensive facilities including a clubhouse, theater, multi-zone swimming pools and kids’ club on Patong Hill in Phuket.
voco Phuket Patong joins IHG’s fastest-growing premium brand and an impressive global portfolio of 137 opened and operating voco hotels, including voco Bangkok Surawong, voco Bandung Setiabudi, voco Scenia Bay Nha Trang, with a further 113 hotels in the development pipeline*, promising travelers a reliable yet accessible premium stay experience.
Pathana Jitsaereetham, Director of Development, Thailand, IHG, said: “Phuket experienced its most successful peak season in five years in 2025, surpassing pre-Covid benchmarks. This resurgence highlights Phuket’s enduring charm as an island destination, with its pristine beaches, crystal-clear waters, excellent cuisine and renowned Thai hospitality, making it a top choice for travelers from around the world.
“We are delighted to be working with Phuket HA 2 Co., Ltd. to bring to life a truly distinctive and charming property. voco Phuket Patong will further strengthen IHG’s diverse portfolio in Phuket, with seven hotels across five brands: InterContinental, Vignette Collection, Hotel Indigo, Holiday Inn and Holiday Inn Express. With voco Phuket Patong, we are delighted to offer our guests even more choice and exceptional experiences, so There is a place to stay for everyone.”
Wuthikrai Kulsirisawad, Chief Executive Officer of Phuket HA 2 Co., Ltd. said: “The voco brand, with its inviting and charming atmosphere combined with the power and reliability of IHG’s global platforms and standards, will fit perfectly within Abov Patong, a luxury lifestyle destination that will elevate Patong’s positioning as a premier address for residents and travelers alike. With its distinctive brand identity, I am confident it will stand out from the crowd and be a valuable addition to the mixed-use development.
“This is our first hotel project with IHG, and I look forward to building a strong long-term partnership with the team as we introduce local and international travelers to the very best that Patong has to offer.”
Voco Phuket Patong offers panoramic ocean views and a mountainous backdrop. Perfectly located just 150 meters from Patong Beach, it offers easy access to entertainment areas, shopping centers and dining options. Hotel facilities include a restaurant and two bars, a spa, a swimming pool and a fitness centre. It is also within easy reach by car of other tourist destinations such as Karon, Kata and Kamala beaches.
The signing strengthens IHG’s scale in Thailand, where the company now has more than 80 open and signed hotels across the country, and builds on the momentum of voco hotels with the opening of four additional properties in Bangkok and Phuket.
