Travelpro® Introduces Optima®: Hardside Luggage Made to Perform IRL, Not Just for Food | News
At a time when consumers regret buying luggage through their Instagram feed, Travelpro introduces Optima, an ultra-resilient hardside collection that looks as good as it glides. Backed by nearly 40 years of proven expertise, the pilot-founded Optima brand has designed for the realities of modern travel – from tight connections to non-stop routes – with lasting power and a signature glide, designed for effortless movement, even hands-free.
At the heart of Optima is Travelpro’s gliding, unparalleled in the industry and absurdly smooth. Thanks to a patented PrecisionGlide® system, the bag tracks straight and moves effortlessly with you, giving you the freedom to go hands-free when you need to rebook your flight, answer an email, or grab a cup of coffee.
“Optima stands out like no other in the industry because for decades we’ve been obsessed with talking to the most frequent travelers – from pilots to executives to busy parents who want to show their kids the world – so every feature is specifically designed to keep their lives moving beautifully,” said Jennie Kaylie, Head of Marketing & Product, Travelpro. “True performance shines when you’re navigating a busy airport with kids in tow, or racing to get through TSA, because the last thing you need is a wobbly wheel that slows you down or a zipper that won’t open. And we’re already hearing from travelers that Optima delivers where it counts, calling it “the perfect bag,” with wheels that “glide so effortlessly it practically rolls itself.” That’s what happens when performance is built into every detail.”
Optima isn’t just made for moving, it’s backed by extensive testing to meet the realities of travel, rather than perfect conditions. Made from lightweight, ultra-durable polypropylene (the same material used in car bumpers and bicycle helmets), the streamlined shell is built to bounce back and return to shape instead of breaking, and can handle everything from stuck luggage bins to being thrown into cargo holds.
Inside, it’s designed the same way: for the way people actually pack and live on the road. Whether it’s multiple outfits for a girls’ getaway, an extra pair of sneakers for exploring, or suits and swimwear for a bleisure trip, Optima adapts without forcing compromises. Removable compression panels, a 2-inch extension, a built-in TSA lock, and water-resistant compartments keep everything safe, accessible, and right where you need it.
Optima is launching alongside Travelpro’s ‘Made to Move’ campaign, based on a simple insight: when travel becomes real, Travelpro is designed to help you move forward – both physically and in life. The campaign captures the unfiltered and sometimes humorous moments that define travel and how the right luggage makes it easier and effortless.
Optima is available in Black, Horizon Blue and Tibetan Red and includes carry-on and checked sizes, each backed by Travelpro’s Built for a Lifetime Warranty. The collection is available now (4/30) at Travelpro.com, with prices ranging from $265 to $345.
