Wego brings Türkiye’s rich travel experiences closer to MENA travelers | News
Wego, the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has announced a strategic partnership with the Türkiye Tourism Promotion and Development Agency (TGA) to improve the way travelers in the region discover, explore and plan trips to Türkiye.
The partnership focuses on improving destination discovery through richer content, deeper insights and more intuitive trip planning, allowing travelers to more confidently explore Türkiye’s broad cultural, historical and natural experiences. By integrating Türkiye’s diverse tourism offering into Wego’s platform, travelers can seamlessly navigate iconic landmarks and lesser-known regions within a single, trusted travel ecosystem.
Türkiye offers a compelling mix of ancient civilizations, Ottoman heritage, vibrant modern cities, Mediterranean and Aegean coastlines and year-round travel options. Through Wego, travelers can discover experiences in the historic neighborhoods of Istanbul, the surreal landscapes of Cappadocia, the coastal charm of Antalya and Bodrum, and the restorative thermal springs of Pamukkale, as well as emerging destinations that encourage deeper exploration beyond traditional routes.
Commenting on the partnership, Mamoun Hmidan, Chief Business Officer at Wego, said: “Türkiye continues to resonate strongly with travelers across the MENA region because it offers such a rich mix of culture, nature, cuisine and accessibility. Through our partnership with the Türkiye Tourism Promotion and Development Agency, we are improving the way travelers discover and plan their trips by bringing meaningful destination content and inspiration directly to the Wego platform. This partnership supports smarter travel planning and encourages travelers to explore Türkiye more deeply to explore, in all regions and all year round.”
The partnership enhances Wego’s destination-focused experience with curated inspiration, practical travel insights and seasonal highlights, supporting travelers at every stage of their travel planning. This responds to MENA travelers’ growing demand for destinations that combine cultural familiarity with diversity, accessibility and flexibility, whether planning short city breaks, family holidays or multi-stop itineraries.
Sinan Seha Türkseven, Managing Director of Türkiye Tourism Promotion and Development Agency, said: “Working with Wego allows us to tap into a broad audience across the Middle East and North Africa. We are excited to reach consumers through a platform they already trust for travel planning. This partnership supports our vision to present Türkiye as a destination that offers both cultural exposure and depth, from historic towns and coastal areas to culinary routes and nature-based experiences. We look forward to bringing more travelers to welcome you to discover The diversity of Türkiye in all seasons.”
Travelers using Wego have access to extensive destination information, highlighting Türkiye’s UNESCO World Heritage sites, diverse culinary traditions, coastal escapes and wellness experiences. Accommodation options range from boutique hotels and city stays to family-friendly and all-inclusive resorts, while strong air connections through multiple international airports allow travelers to design personalized trips to suit their interests and travel preferences.
Through this collaboration, Wego and TGA aim to inspire more meaningful travel experiences by presenting Türkiye not only as a popular destination, but also as a country rich with stories, landscapes and cultural layers waiting to be explored. Whether wandering the historic streets of Istanbul, discovering ancient ruins, indulging in regional cuisine or relaxing along the coast, travelers are invited to experience Türkiye in a way that reflects their individual interests and travel ambitions.
