Hilton will more than double its portfolio in Morocco with new acquisitions and debut of Waldorf Astoria | News
Hilton is on track to more than double its portfolio in Morocco, with plans to open 15 new hotels in destinations across the kingdom. The latest agreements include the debut of Tapestry Collection by Hilton in Morocco, in addition to the continued expansion of Hilton’s multi-brand presence in Curio Collection by Hilton, DoubleTree by Hilton and Hilton Garden Inn. Hilton also recently opened Waldorf Astoria Rabat Salé, the luxury brand’s first hotel in the country.
Following his recent visit to Morocco, Hilton President and CEO Chris Nassetta said: “Morocco is a strategically important market for Hilton, where we plan to more than double our portfolio to 25 hotels in the coming years. With a rich tradition of hospitality and a fast-growing tourism sector, the country continues to attract more and more visitors, and we see clear opportunities to expand into both established cities and emerging destinations. Working closely with our partners in the public and private sectors, our latest additions – in addition to the opening of Waldorf Astoria Rabat Salé – underline this momentum and our ambition to bring Hilton’s exceptional hospitality to more guests across the country.”
Hilton marks a major milestone with the opening of Waldorf Astoria Rabat Salé. The luxury hotel, located in the iconic Mohammed VI Tower – Morocco’s tallest building – will have 55 rooms and suites.
Located where the twin cities of Rabat and Salé meet, the hotel offers panoramic views from the Bouregreg River to the Atlantic Ocean. It draws inspiration from the stars with celestial motifs woven throughout the design. Guests can enjoy multiple distinctive dining experiences – including Aldabaran, Chef Alain Ducasse’s signature restaurant – indulge in a serene spa, explore one of the region’s most extensive private art collections, or host unforgettable moments across 1,300 square meters of event space. Waldorf Astoria Rabat Salé marks a defining milestone for Hilton’s luxury portfolio, introducing one of the world’s most iconic hospitality brands to Morocco, bringing its legacy of timeless elegance and bespoke, experience-driven luxury to the capital.
Tapestry Collection by Hilton launches in Morocco
Hilton will introduce Tapestry Collection by Hilton in Morocco, expanding the company’s growing lifestyle portfolio to include hotels known for their independent character and locally inspired designs.
Tapestry Collection by Hilton Casablanca is expected to open in 2028 and will feature 90 stylish rooms and suites, in addition to a rooftop bar, restaurant and fitness center. Developed in partnership with local investors, the property will be located in the iconic Gauthier district, one of the city’s most vibrant and sought-after neighborhoods, with close proximity to major landmarks such as the Sacred Heart Cathedral and the Arab League Park, as well as a dynamic mix of retail and lifestyle destinations. This project reflects the continued evolution of the Moroccan hospitality market, where increasing emphasis is placed on asset positioning, design and enhanced operations from the earliest stages of development.
Tapestry Collection by Hilton Chefchaouen brings 100 rooms and suites to one of Morocco’s most emblematic destinations. The hotel reflects the character and culture of the Blue City and offers panoramic views over the surrounding valleys and green landscapes. Facilities include a rooftop restaurant, an all-day dining venue and a lobby café, as well as a gym, a traditional hammam with sauna, two swimming pools, a sports court and a kids’ club. The hotel will also have a multi-function hall and three meeting rooms, suitable for both leisure and business events. The project is expected to open in 2028 and is being developed in collaboration with Les Résidences Hôtelières du Nord.
Hilton continues to expand its portfolio in Marrakech with a new Curio Collection by Hilton signing – joining the recently signed DoubleTree by Hilton Marrakech La Palmeraie.
Eden Palm Marrakech, Curio Collection by Hilton, signed in partnership with Four AS Invest SARL, is expected to open in 2029 and will feature 62 carefully designed rooms and suites, along with a 150 square meter multi-functional space for leisure stays and intimate events.
Located on the luxurious Eden Palm Estate in the heart of La Palmeraie, the property offers guests a lifestyle and wellness experience, with facilities including a terrace restaurant, rooftop terrace, clubhouse bar and café, fitness centre, yoga room and spa with five treatment rooms, indoor pool and sauna, as well as outdoor and children’s pools.
Hilton is expanding its varied offering along the coast
Hilton is expanding into emerging destinations with new contracts in Nador and Tetouan, marking the company’s entry into these fast-growing coastal destinations.
DoubleTree by Hilton Nador Marina will open in 2028 and is signed with Maroc SAS HOL Nador SAS. It will house 120 modern rooms and suites, a lobby café with terrace, an all-day restaurant with terrace, pool bar and grill, a fitness center and an outdoor pool. Meeting facilities include a ballroom, three meeting rooms and a multi-purpose room for events and social gatherings. Located on the seafront next to the marina and overlooking the Gulf of Nador, the hotel is close to the upcoming development of the Marchica Lagoon, as the city continues to attract investment aimed at establishing itself as a future leisure and tourism centre.
Hilton Garden Inn Tetouan City Center will feature 97 rooms and suites in a prime location on Avenue des FAR, one of the city’s vibrant main areas. The hotel will offer modern amenities including a lobby café, café and rooftop bar, an all-day restaurant with terrace, as well as a swimming pool, fitness center and spa managed by an external partner. For meetings and events, the building will house three meeting rooms and three business spaces. Located close to the Medina, the hotel offers easy access to major cultural attractions, including the Kasbah, the Royal Palace and the El Ensanche district, with the beaches of Tamuda Bay approximately 15 kilometers away. This hotel is expected to open in 2029 and is the second hotel to be developed jointly with Les Résidences Hôtelières du Nord.
These latest contracts build on Hilton’s growing presence in Morocco and complement plans to introduce LXR Hotels & Resorts in Casablanca, expand Curio Collection by Hilton in Rabat and Casablanca, and expand its targeted service portfolio in Hampton by Hilton and Hilton Garden Inn. Hilton currently has twelve hotels in Morocco, with another fifteen in the pipeline, across ten brands.
In the Middle East and North Africa, Hilton continues to expand its footprint, with plans to expand its portfolio to more than 300 hotels, operating across 15 brands, supported by a development pipeline expected to add more than 40,000 rooms.
