Guests staying at the Peninsula Hotels are never early or late: they are on Peninsula Time | News
Nearly twenty years ago, the team at The Peninsula Beverly Hills hotel realized a growing trend: an increasing number of guests were arriving in the early morning, long before the traditional afternoon check-in time. These travelers, many of whom had come to the U.S. on overnight flights from other countries, did not want to wait until the usual late afternoon hour to check into their rooms; they sought immediate access so they could rest, freshen up and start their stay on the right foot.
These episodes sowed the seed for what would eventually become one of The Peninsula Hotels’ most popular and distinctive guest benefits: Peninsula Time. Today, the program is available at all 12 Peninsula hotels worldwide. The complimentary benefit allows guests who book directly on The Peninsula’s website or with a preferred advisor to check in as early as 6am on the day of arrival and check out as late as 10pm on the day of departure, effectively giving them an additional 19 hours to enjoy their chosen destination. This level of flexibility remains one of the most generous and distinctive group-wide time access benefits in the global hospitality industry and recent data from the Peninsula shows that the majority of guests are enthusiastically taking advantage of it.
For today’s traveler, such extra time is the ultimate luxury – and as the brand’s recently released campaign film illustrates, the possibilities it offers are virtually limitless. It could mean stepping into a room straight after a sunrise landing from Tokyo or enjoying a relaxing last evening in New York before a late evening departure. Guests at Peninsula properties around the world can choose to use this free extra time as they wish – whether they want to enjoy the comfort of their elegant accommodations, explore local sights at a more leisurely pace, or simply indulge in imagination and surprise.
“With Peninsula Time, we wanted to reimagine what time means to the modern luxury traveler and let them experience the special moments that make travel unforgettable, without the pressure of the clock,” said Gareth Roberts, Chief Operating Officer of The Peninsula. “By lifting the boundaries of standard check-in and check-out times, our guests can move at their own pace – linger in the moments that matter, indulge in a spark of spontaneity and let the day flow seamlessly and without limitations.”
The program is one of many through which The Peninsula offers guests a fully customized stay experience. By meeting the needs of visitors around the world, who often have a different schedule than those of their destination cities, Peninsula Time also reflects the brand’s larger commitment to cultural understanding and guest care.
“We are pleased that so many of our travelers know about and are taking advantage of this program,” said Roberts. “Guests around the world have informed our hotel teams that I will be arriving on Peninsula Time.”
Peninsula Time is available exclusively to guests who book directly on peninsula.com or through a favorite travel advisor.
For more information about Peninsula Time, visit: peninsula.com/en/global-pages/peninsula-time
