The revolution of small changes: Novotel’s star-studded collective makes longevity accessible to everyone | News

In a world where 68% of working adults crave a better work-life balance and where extreme wellness is out of reach, Novotel has introduced the Novotel 37 Collective: a pioneering community of world-class athletes, culinary innovators and wellness experts, united by one revolutionary belief: small, sustainable changes can lead to extraordinary transformations.

The Collective’s name reflects a powerful mathematical truth: just 1% improvement per day creates a 37-fold positive change in a year. This is not about perfection or radical lifestyle changes. It’s about proving that longevity and well-being are achievable through simple, enjoyable daily choices.

“We are democratizing longevity,” said Jean-Yves Minet, Novotel Global Brand President. “For too long, wellness has been positioned as a luxury pursuit that requires extreme measures. The Novotel 37 Collective proves that extraordinary health and happiness come from small, consistent actions that anyone can take – whether you are on a business trip, planning a family vacation or just going about your daily life.”

Meet the pioneers leading the movement

The Novotel 37 Collective continues to grow, bringing together diverse and inspiring voices that embody the power of small, consistent improvements. Each member represents a different facet of the movement – ​​from exercise and nutrition to connection and sleep – and shows how 1% daily actions can transform well-being in joyful, sustainable ways.

Kauli Vaast – The 22-year-old Tahitian sensation not only rode waves to Olympic gold in Paris 2024; he redefined what is possible through disciplined daily practice and a deep connection with nature. His approach to incremental improvement reflects the patient power of the ocean.
Alfie Steiner – The plant-based culinary revolutionary is transforming the way we think about food, proving that delicious, nutritious meals can promote both personal health and planetary well-being without sacrificing taste or satisfaction.
Javier Pastore – Celebrated for his extraordinary vision and technical genius, the former maestro of Paris Saint-Germain brings elite-level insights into mental clarity, strategic thinking and the daily habits that sustained a world-class career.
Olivia Arezzolo – Olivia Arezzolo is Novotel’s sleep expert, Australia’s leading sleep expert and a global keynote speaker. With a best-selling book in 10 countries, Olivia translates sleep science into practical, actionable advice; and helps us use sleep as a strategy – for performance, leadership and longevity.

The case for a longevity revolution

Novotel research shows that travelers are actively looking for realistic, sustainable ways to improve their well-being. Traditional wellness trends often require extreme dedication, but the data shows that small, consistent steps actually create long-term change. The Novotel 37 Collective aligns with this insight by offering practical alternatives to the all-or-nothing mentality.

As Jean-Yves Minet notes, “The longevity economy is expected to be worth $4.6 trillion by 2030, but it should not be exclusive to those who can afford expensive retreats or extreme programs. Through the Novotel 37 Collective, we bring world-class wellness wisdom to everyone, everywhere – from our 625 hotels in 70 countries to your daily routine at home.”

Beyond Inspiration: actionable transformation

The Novotel 37 Collective delivers tangible value through Novotel’s four sustainability pillars:

EAT: Alfie Steiner’s plant-based innovations transform nutritious food into an accessible, tasty experience.
MOVE: Kauli Vaast shows how joyful movement can be part of everyday life, while Novotel’s collaboration with Paris Saint-Germain provides practical tools for guests and families.
SLEEP: Olivia Arezzolo shares expert, evidence-based techniques to improve sleep and rest – both in hotel rooms and at home.
MEET: Javier Pastore brings guidance on meaningful connections, mental clarity and maintaining balance under pressure. Through videos, interviews, practical tools and on-the-ground experiences, the Collective provides travelers with real strategies that support meaningful, everyday progress.

A global movement, not just a moment

The Novotel 37 Collective reflects the growing desire for authentic, accessible wellness solutions. Whether it’s frequent travelers, busy parents, or anyone looking for more balance, the Collective offers a trusted roadmap based on progress, not perfection.

As Minet says, “Whether you’re a frequent traveler looking to maintain healthy habits on the road, a parent looking for family wellness strategies, or someone who just wants to feel better every day, the Collective offers real tools that work in real life.”

The community will continue to expand in the coming months, welcoming new voices from the wellness, culinary, business, family and ocean conservation disciplines.

Goal setting and well-being

A Novotel global survey of 9,000 travelers in 8 countries around the world found that more than half of travelers (50.2%) regularly set personal goals for the year, while almost one in five (19%) set no goals at all. This highlights the diverse ways in which people approach goal setting and self-improvement.

Personal development dominates these goals, with personal growth and health being almost equal priorities. Career development ranks third, while relationship-oriented goals affect about a third of goal setters. Younger generations prioritize career and financial advancement much more heavily (Gen Z: 47.3%, Millennials: 46.4% vs. Boomers: 9.4%). Personal growth remains high across all age groups, but peaks among Generation Z (61.8%).

India leads the way in personal growth motivation (62.3%), while Brazil tops health and fitness goals (54.4%). China shows the highest career/financial focus (44.6%), and the UAE leads in relationships/social motivations (42.6%).

Nearly eight in ten people (79.3%) indicate that they are confident in achieving the goals they set. Confidence declines significantly with age; Gen Z reports 91.2% trust, compared to just 51.2% among Boomers.

The most successful approach is starting small, an approach taken by only 37% of respondents, indicating that travelers are beginning to understand the value of gradual habit formation. This reflects Novotel’s 1% more philosophy, which will continue to inspire the Novotel 37 Collective so that more travelers understand the value of small steps for lasting impact.

For more information about Longevity Everyday, follow Novotel Hotels (@novotelhotels) • Instagram photos and videos.