The Chedi Hegra appoints Mark Wouters as general manager | News
The Chedi Hegra announces the appointment of Mark Wouters as General Manager, bringing a highly experienced international hotelier to one of the region’s most culturally significant and anticipated destinations.
Located in Hegra, Saudi Arabia’s first UNESCO World Heritage Site, The Chedi Hegra represents a unique intersection of heritage and contemporary hospitality. Mark’s appointment reflects the brand’s commitment to delivering a thoughtful, culturally grounded guest experience in one of the Kingdom’s most special environments.
Mark brings over twenty years of international experience across Europe, Asia and Oceania, with a strong track record in pre-openings, brand development and the positioning of ultra-luxury properties. His experience includes senior roles at leading hotels in China, including flagship hotels in Shanghai, as well as his involvement in the launch of The PuXuan Hotel and Spa in Beijing, now recognized as one of the city’s leading luxury addresses.
Earlier in his career, Mark held positions at globally recognized luxury brands, including Mandarin Oriental Hotel Group, and at Huka Lodge in New Zealand, where he developed a strong foundation in ultra-luxury hospitality and service culture.
Mark is known for his calm and grounded leadership style and places a strong emphasis on team culture, guest experience and creating a real sense of place.
In his new role, Mark will oversee all aspects of operations at The Chedi Hegra, with a focus on delivering an experience that is intuitive, refined and respectful of the environment.
“Hegra is a place of extraordinary significance. At The Chedi Hegra, our focus is on creating a guest experience that is thoughtful, understated and deeply connected to the environment, allowing guests to engage with the destination in a meaningful and authentic way.” – Mark Wouters.
This appointment comes at a decisive time for The Chedi Hegra, as AlUla continues to develop as a global destination focused on culture, heritage and sustainable tourism.
