SriLankan Airlines posts revenue growth thanks to AI and ML-powered revenue management system | News

SriLankan Airlines has recorded an increase in revenue after implementing a next-generation AI and Machine-Learning (ML)-powered Origin and Destination (O&D) revenue management platform. The system enables dynamic pricing and smarter inventory optimization, while delivering a superior passenger experience across all sales channels through real-time seat availability and predictive analytics.

Kshanaka Saparamadu, Head of Revenue Management at SriLankan Airlines, commented: “Embracing the latest revenue management technology is a testament to our commitment to continuous innovation and digital transformation. With the introduction of PROS Revenue Management Advantage and Amadeus Revenue Availability and Active Valuation, we are not only refining our current processes but also positioning ourselves for long-term success in modern airline retailing, ensuring we remain at the forefront of a rapidly changing industry.”

Chamara Perera, Group Head of IT at SriLankan Airlines, added: “This transition to a dynamic, integrated revenue management system reflects our strategic focus to remain agile in an increasingly competitive and rapidly evolving aviation industry. As the aviation sector undergoes rapid digital transformation, SriLankan Airlines is increasing its ability to quickly respond to market fluctuations and meet the evolving demands of today’s travellers.”

Powered by PROS’ AI-driven Revenue Management Advantage (RMA) and Amadeus Revenue Availability and Active Valuation (RAAV), the platform leverages AI algorithms and ML models to improve capacity and demand matching, optimize premium seat allocation and quickly respond to market shifts. These capabilities provide unparalleled flexibility and scalability, increasing revenue and positioning SriLankan Airlines at the forefront of aviation’s digital transformation.

Industry benchmarks show that O&D-based revenue optimization models typically deliver a 3% to 5% increase in passenger revenues, underscoring the new revenue management system as a key driver, among other strategic factors, for the 13% growth recorded by SriLankan Airlines in the first three quarters of the 2025-2026 financial year.

This initiative not only increased SriLankan Airlines’ agility, scalability and competitiveness in a dynamic global aviation market, but also strengthened collaboration between pricing, demand and flight analyst teams, resulting in two awards. It was recognized with the Growth Catalyst Award at the Outperformer Customer Awards 2025 in Las Vegas by PROS, as well as the Silver Award in the AI ​​and Data Science category at the National Project Management Excellence Awards 2025 in Colombo by the Project Management Institute Sri Lanka Chapter.

As SriLankan Airlines continues its modernization journey, the new integrated revenue management platform will significantly enhance SriLankan Airlines’ global market position, its ability to attract and retain high-quality connecting passengers, and its competitiveness in the global aviation landscape.
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