Wizz Air launches integrated digital cabin ecosystem with Immfly and gate retail | News

Wizz Air, Europe’s fastest growing airline, has launched a new digital cabin ecosystem in partnership with Immfly and Gateretail, bringing together retail, passenger and crew connectivity and inflight operational data on one integrated platform.
The initiative marks another step forward in Wizz Air’s digital strategy and underlines the airline’s position as one of the most innovative airlines. The partnership will enable the airline to deliver a more efficient and engaging experience for passengers, while introducing limited connectivity.
The program combines a fleet-wide rollout of in-seat Bluetooth-enabled orders with a limited six-month connectivity trial in Britain to support new services such as wireless inflight entertainment purchases and inflight messaging services, as the airline continues to invest in scalable digital infrastructure. This will support growth, improve customer experience and ultimately improve operational performance.
In-seat Bluetooth orders for the entire fleet
After extensive testing, Wizz Air has implemented in-seat Bluetooth ordering across its fleet of more than 260 Airbus A320 and A321 aircraft. Passengers who download the Wizz Air mobile app before traveling can view and purchase food, drinks and boutique products directly from their own devices, even without internet access. Orders are sent to cabin crew via Bluetooth, reducing wait times, improving order accuracy and streamlining onboard service, giving passengers the opportunity to receive their order even before trolley service begins.
The system is powered by Immfly’s unified retail and cabin digitalization ecosystem, and integrated with gateretail’s inflight retail platform, supporting stronger support performance and improving crew sales efficiency.
Connectivity Proof of Concept in Great Britain
Wizz Air is also launching a six-month Proof of Concept trial with five UK aircraft as it evaluates connectivity solutions (powered by Immfly’s Equilux server and Iridium’s global satellite network).
The trial will enable a new range of onboard services, including:

Wireless inflight entertainment purchases including a selection of movies, TV shows, podcasts, music, games and children’s content
WhatsApp messaging services on board
On-the-spot orders supported by live payment authorization to reduce payment declines and lower costs
Real-time flight information and destination content
Improved operational efficiency
In addition to passenger services, the program also includes cockpit application integration, enabling real-time data exchange and decision support tools, to improve route planning and fuel optimization. Depending on successful test results, the solution can be expanded to additional aircraft.
Ian Malin, Chief Commercial Officer at Wizz Air, said: “This launch is about rethinking what the inflight experience looks like in a low-cost environment. We’re investing in smart, scalable technology that gives customers more control and more choice, from ordering at their seats to staying connected in the air, while helping our crews deliver a faster, more seamless service. We’re constantly exploring smarter ways to operate our fleet and offer more to our customers, and this is a clear example of that approach in action.”
Fernando Guinea, President of Immfly, said: “This partnership marks a major step forward in bringing the digital cabin to life. With Immfly’s unified digital ecosystem at its core – combining retail, connectivity and operational data – we are enabling Wizz Air to improve every aspect of the inflight experience. From in-seat Bluetooth ordering to real-time operational insights, this program showcases how Immfly’s technology is driving stronger engagement, higher retail performance and meaningful operational and commercial insights. efficiency within the airline.”
Jose Lirio, VP at gateretail, said: “In-seat ordering via Bluetooth represents a major breakthrough for both passengers and airline partners. It gives passengers a more seamless way to shop the onboard offering, while giving the crew real-time visibility to support efficient fulfillment. Backed by Gateretail’s expertise in passenger behavior and retail technology, it is designed to strengthen engagement and unlock greater revenue potential.”

This partnership is the latest innovation from Wizz Air, following the launch of Wizz Link and Wizz Class earlier this year, and further demonstrates the airline’s commitment to innovation and developing its customer proposition as it continues its rapid growth.