airBaltic becomes the first Starlink affiliated airline to offer AirMall by InterLnkd | implements News

Latvian airline airBaltic has partnered with InterLnkd to integrate AirMall into its Skynet inflight WiFi portal, becoming the first Starlink-affiliated airline to launch a global, dynamic inflight shopping experience for its passengers.

InterLnkd’s AirMall turns the airline’s Wi-Fi portal into a branded retail channel on passengers’ own devices, connecting travelers in the air to more than 20,000 brands without onboard inventory or crew involvement. The carrier-agnostic solution offers customized recommendations, loyalty integration and flexible post-flight delivery options.

With the addition of AirMall, InterLnkd joins a select group of Skynet partners, including Booking.com, SIXT and GetYourGuide.

Natālija Kuzmina, VP Customer Experience & Insights at airBaltic, said: “By adding AirMall to our new Skynet platform, we are giving passengers a new way to shop from their favorite brands in-flight. With curated products, home delivery and airBaltic Club points earned with every purchase, AirMall is an important step in building on our investment in inflight WiFi and expanding what we can offer our customers on board.”

Barry Klipp, CEO of InterLnkd, added: “The rollout of AirBaltic on a Starlink-enabled fleet is a clear sign that airlines are transforming the connected cabin into a digital experience. We’ve built a globally scalable solution that fits seamlessly into an airline’s own digital and loyalty ecosystem. Passengers can enjoy the same convenience and choice they expect on the ground, while giving airlines an attractive and practical way to offset the costs of connectivity.”

Designed to connect to each airline’s existing captive portal, AirMall uses an intelligent matching engine to curate products based on the passenger’s profile and destination, allowing airlines to offer a highly personalized selection of fashion, beauty and travel products from brands their customers know and trust.

The rollout of airBaltic’s Starlink connectivity follows a milestone partnership with another connectivity provider, Viasat. Viasat airline customers can choose to activate AirMall seamlessly using their existing portal infrastructure. Carriers can quickly deploy the Global Marketplace solution to their fleets, without the need for additional onboard hardware or software.