The Retreat Koh Chang named ‘MOST LIKED’ HOTEL by Small Luxury Hotels (SLH) in 2025 | News

The Retreat Koh Chang was recognized by Small Luxury Hotels of the World (SLH) as the ‘Most Liked’ hotel on SLH’s social media platforms in 2025, or as SLH puts it, ‘the hotel posting on SLH’s social media channels captured the most love’, marking a significant milestone for both the resort and the island of Koh Chang as an emerging luxury destination.

Set against stunning ocean views and lush tropical surroundings, The Retreat Koh Chang offers naturally picture-perfect moments that resonate across social media, from sunrise yoga over the sea and floating breakfast in private plunge pools to oceanfront dining during golden hour. Each experience is framed by light, landscape and design, creating effortlessly shareable scenes that capture the resort’s sense of place and modern island allure.

To be recognized as ‘Most Liked’ follows an exceptional year of organic, audience-led engagement across SLH’s Instagram, TikTok and LinkedIn platforms, with The Retreat Koh Chang’s content resonating strongly with a global luxury travel audience seeking authenticity, tranquility and meaningful resort experiences.

2025 Performance Highlights:

The digital campaign featured high-quality engagement rather than passive scrolling. The statistics reveal a clear signal of future travel intent, with The Retreat Koh Chang achieving the highest cross-platform engagement of all SLH hotel content by 2025.

Instagram: Ambitious impact was one of the standout features of The Retreat Koh Chang, ranking as the #2 most liked post on SLH’s entire global account for the year.

Views: 202,000
Likes: 5,900
Saves: 1,600
The ‘Intent’ metric: Saves accounted for approximately 27% of likes, a powerful indicator that users are bookmarking the destination for future travel planning.
TikTok – Viral Discovery: Video content highlighting the resort achieved exceptional shareability, driving discovery among a new generation of luxury travelers.

Views: 167,000
Likes: 11,000+
Shares: 5,800
The “viral” metric: a 5% share rate (shares divided by views/reach), which is an unusually high benchmark for the luxury hospitality sector.
Organic success and cultural resonance:

According to SLH, this success was entirely due to the organic enthusiasm of the audience. This confirms the resort’s alignment with current cultural travel trends, particularly the renewed interest in cinematic destinations and ‘quiet luxury’ island escapes, positioning Koh Chang as an attractive alternative to Thailand’s more established luxury hubs.

“Across Instagram, TikTok and LinkedIn, The Retreat Koh Chang emerged as SLH’s clear engagement leader by 2025,” said Mark Wong, Senior Vice President, Asia Pacific, Small Luxury Hotels of the World. “It is a powerful example of how SLH’s curated collection resonates with today’s travelers – those seeking meaningful destinations and luxury defined by character rather than scale.”

For the resort’s leadership, the award represents a broader win for the destination itself.

“This recognition goes beyond likes and opinions; it confirms that Koh Chang has truly arrived on the world stage,” said Mate Teeranti, Managing Director of The Retreat Koh Chang. “It proves that modern luxury travelers are looking for something deeper, they want the authenticity and raw beauty that our island offers. To see our story resonate so powerfully worldwide reaffirms our belief that Koh Chang is no longer just an alternative destination to other well-known islands in Thailand, but a primary destination for those seeking tranquility, privacy and a true connection with nature.

A digital success story across the entire funnel:

SLH also noted that the resort’s dominance was the result of a cohesive, multi-platform story in which each channel played a distinct role:

Instagram served as a visual anchor for aspirational inspiration.
TikTok allowed for rapid discovery and viral exchange.
LinkedIn strengthened the brand’s credibility and relevance to the industry.
Together, these platforms created an entire journey, taking audiences from discovery to validation, ultimately ranking The Retreat Koh Chang as the best performing SLH hotel globally on social media.

The recognition not only underlines The Retreat Koh Chang’s refined resort experience, defined by ocean view accommodation, fine dining, wellness and nature-inspired design, but also Koh Chang’s growing status as a destination for travelers seeking tranquil luxury, authenticity and space to reconnect.

As luxury travelers increasingly turn to social platforms for inspiration and validation, The Retreat Koh Chang’s 2025 recognition reaffirms its position at the intersection of meaningful travel, digital storytelling and destination appeal.

Website www.theretreatkohchang.com