Taylor Swift and Travis Kelce by the Numbers: Net Worth Explained
Taylor Swift, Travis Kelce
Getty Images(2)It’s safe to say Taylor Swift And Travis Kelce could afford to rent out (several) restaurants every day for the rest of their relationship.
Swift and Kelce broke the internet in September 2023 when they confirmed their romance by watching the Grammy winner watch the Kansas City Chiefs play the Chicago Bears at Arrowhead Stadium in Missouri.
Since then, fans (and haters) have debated who is more famous — one of the biggest names in music and one of the most successful tight ends in NFL history — and who has more money in the bank.
“I’m really going to fight sports people who say Taylor is with Travis for PR, literally, what PR does she need? she is the greatest artist in the world. she doesn’t need his name or his money. she ate ranch and ketchup and now Heinz mixes ranch and ketchup like please stfu,” a fan declaredreferring to Heinz’s limited edition “Ketchup and Seemingly Ranch” sauce.
While the biggest (and most obvious) takeaway is that both Kelce and Swift are very successful – and very wealthy – Us takes a closer look at the figures:
Football versus music
Kelce initially signed a four-year, $3,126,304 contract with Chiefs in 2013, which included a $703,304 signing bonus. Four years later, Kelce’s contract was extended and he signed an impressive five-year, $46,842,000 contract with the team and a $10,000,000 signing bonus.
For the 2023 season, Kelce’s salary was $11,250,000. He then signed a two-year, $34.25 million extension in April 2024, solidifying his spot in Kansas City through the end of the 2027 season. He was guaranteed $17 million in 2024, making him the highest-paid tight end in the NFL.
Swift for her part kicked off The Eras tour in March 2023. In April 2024, Forbes noted that Swift earned “$190 million after taxes” from her concerts.
Taylor Swift started writing songs about love and breakups in the early 2000s, but her talent was quickly recognized by music executives who knew she was the real deal. From releasing her first record in 2006 to gracing stages around the world, this star has earned her place in the Hollywood A-list music scene. […]
According to a report by Bloomberg News Analysis, Swift reached billionaire status in October 2023. Bloomberg noted at the time that Swift’s music catalog is worth an estimated $400 million. The outlet reported that at the time she earned an estimated $370 million in concert sales and merchandise, $120 million in streaming revenue from Spotify and YouTube, and $80 million in royalties from her music sales.
In addition, Swift’s 11th studio album is released, The department of tortured poetsbecame the best-selling album of 2024 within 48 hours of its release in April. The album has since broken several sales and streaming records, earning the title of the fastest album to surpass 1 billion global album streams in history.
Social media and endorsement deals
Kelce only has 6.8 million Instagram followers, while Swift has over 283 million fans. While the numbers aren’t exactly comparable, Kelce is more likely to benefit directly from his profile through Instagram ads. In 2023, it was reported that the football star earns $5 million annually from endorsements with various brands including Nike, T-Mobile, Old Spice, McDonald’s, Walgreens, Dick’s Sporting Goods, Bud Light, Pfizer and more. It’s likely his rate won’t increase until 2024.
Kelce also cohosts a podcast with brother Jason Kelce titled “New Heights,” which brings the athletes an estimated $1 to 2 million in annual revenue. According to Spotify, requests for “Travis Kelce” on the streaming service increased by more than 1,300 percent after Swift’s first appearance at the Chiefs game.
In August 2024, the brothers signed a deal worth more than $100 million with the podcast studio Wondery for the rights to “New Heights.” Under the deal, Wondery received worldwide distribution of the podcast, as well as the rights to past episodes, representation in ad sales and the right to launch international versions of the podcast, according to The Hollywood Reporter.
Dow Jones’ “conservative” estimate for how much Swift — which has partnerships with Capital One, Coca-Cola, Target and Apple — will earn in endorsements in 2023 is $25 million.
Travis Kelce hasn’t shied away from giving girlfriend Taylor Swift her flowers on his podcast. The couple’s romance began shortly after Travis first mentioned the pop star on the “New Heights” podcast, which he co-hosts with brother Jason Kelce. In July 2023, Travis recalled seeing Swift perform at Arrowhead Stadium […]
Merchandise
After Swift went to the Chiefs game, Travis’ No. 87 jersey saw a 400 percent sales spike across the Fanatics network of sites, including NFLShop.com. According to reports, NFL players earn one percent of the profits from the sales of their jerseys. Travis also owns a clothing brand called Tru Kolors Brand and “New Heights” sells merchandise, which often sells out.
Swift, for her part, regularly sells her merchandise at her concerts and online, with cities opening up the stadium days before her show to give fans the chance to get their hands on limited edition T-shirts, sweatshirts, and CDs (yes, Swift has fans buying CDs), vinyl and more. In October 2023, Bloomberg reported that Swift made $370 million from concert sales and merchandise.
Television and film
In addition to music, Swift has appeared in several TV shows and movies over the years, such as New girl, The Lorax, The Giver And Cats. While Kelce made his acting debut in the 2020 series Moon base 8the athlete booked his first major role in May 2024 by joining the cast of Ryan Murphy‘S Big question. Fans got their first glimpse of Kelce’s secret role in the August 2024 teaser, a month before release.
Travis will also make his game show debut as host of the revamped version of Prime Video Are you smarter than a 5th grader?titled Are you smarter than a celebrity?which will premiere in October 2024.
Travis’ dream to appear in the 1996 sequel Happy Gilmore will be released soon, as a star Adam Sandler confirmed that Travis will make a cameo in the film’s sequel during an appearance in August 2024 The Tonight Show Starring Jimmy Fallon.
