Louis Vuitton launches La Beauté: the new beauty line by Pat McGrath

With the launch of La BeautéLouis Vuitton starts a new chapter and expands his iconic universe to the world of Luxury cosmetics. Introduces the debut collection lipsticks, lip balms and eye shadowconceived as objects of desire that embody Savoir-Faire, craftsmanship and cultural vision.

Is on the creative rudder Dame Pat Mcgrath DBEThe most influential makeup artist in the world, appointed as creative director of the new Métier. Known for its visionary artistry, McGrath has every detail of the collection drenched with its unique style, which changes beauty products into symbols of identity and modern elegance.

The launch campaign for La Beauté Louis Vuitton was recorded by the legendary photographer Stephen Meisel and directed by Damien KrislWith the Korean actress and the model Shoe – Ambassador of the Maison – In addition to Ida Heiner, Chu Wong and Awar Odhiang. The visuals celebrate daring, timeless femininity through a lively palette of shades, who evoke dreamy journeys about Carmozijnrode deserts and pink lakes.

Of La BeautéLouis Vuitton redefines beauty as A lifestyle, an artistic experience and an expression of contemporary luxury.