Wyndham launches native ChatGPT app | News
As travelers increasingly use conversational AI to plan trips, Wyndham Hotels & Resorts is expanding its digital reach with a native ChatGPT app that makes hotel discovery and booking more intuitive, visual and connected. The new experience marks the first native hotel app from a large economy and mid-market franchisor in the US available within OpenAI’s ChatGPT, and further strengthens Wyndham’s leadership in applying large language models (LLMs) to hospitality.
Built specifically for conversational searches, the app allows users to explore approximately 8,400 hotels in Wyndham’s global portfolio through map-based navigation, amenity filters and interactive hotel maps, all within ChatGPT’s interface. Travelers can refine results using natural language prompts and seamlessly move to WyndhamHotels.com to complete bookings, creating a streamlined path from inspiration to stay.
The launch represents Wyndham’s second major LLM integration. In 2025, it became the first major hotel company to go live on Anthropic’s Claude and is actively expanding its AI presence, including an upcoming integration with Google’s AI Mode. Together, these efforts position Wyndham to shape AI-driven travel discovery while meeting travelers where they are.
“Conversational AI is changing the way travelers discover and book. With the launch of our proprietary ChatGPT app, Wyndham is helping our hotels stay ahead – building on years of AI investments to connect directly with guests in new ways while ensuring the experience is both intuitive and highly visual.”
– Scott Strickland, Chief Commercial Officer, Wyndham Hotels & Resorts
Built on a cloud-based AI foundation
Wyndham’s ChatGPT app builds on the company’s broader technology and AI strategy, rooted in years of early investments in cloud-based, mobile-first platforms that are transforming the way franchisees operate their hotels – unlocking efficiencies, improving performance and driving measurable gains in their bottom lines.
At the heart of that strategy is a scalable technology ecosystem powered by leading partners, including Aven Hospitality (formerly Sabre), Oracle, Amazon, Adobe and Salesforce, among others. Since 2018, Wyndham has invested more than $450 million in technology and in 2020 became the first major hotel company to fully migrate its systems to the cloud. These early steps created a modern, flexible foundation that will enable faster innovation, easier deployment of new capabilities, and greater flexibility as AI reshapes hospitality.
Turn AI innovation into ROI for the owner
Building on its foundation, Wyndham is now integrating AI across its entire enterprise, delivering measurable ROI for franchisees. For example, since their introduction to call centers, AI-powered tools have reduced average handle times by 7%, saving thousands of hours for both guests and franchisees, while improving agent training and conversion rates. Meanwhile, partnerships with established and emerging providers will help the company scale its intelligent marketing, drive greater guest engagement and attract more demand.
Outside the enterprise, Wyndham is extending that same AI-powered approach directly to its hotels. Wyndham Connect, the company’s Canary-powered guest engagement platform available to franchisees at no additional cost, and Wyndham Connect PLUS, an enhanced version of the platform, provide hotel owners and their teams with a suite of opt-in, AI-powered tools, driving guest engagement, automating routine operations and unlocking new revenue opportunities.
These platforms are already delivering measurable results, including processing millions of AI-driven interactions, while helping to generate incremental upsell revenue, reduced call volumes, and increased direct bookings. The most engaged hotels averaged more than $60,000 in additional revenue last year, while the top-performing hotels exceeded $200,000.
“As AI becomes central to the way travel is planned and purchased, our focus is on translating innovation into real results for owners. Whether it’s reducing operating costs, generating additional revenue or expanding distribution through new platforms like ChatGPT, our goal is to enable franchisees to compete more effectively while delivering a better guest experience.”
– Michael Mahar, SVP and head of commercial technology, Wyndham Hotels & Resorts.
Together, Wyndham’s AI-focused initiatives reflect a unified, forward-looking technology strategy that is already delivering measurable returns for franchisees. From incremental direct bookings and lower operating costs to collective millions in new revenue streams, Wyndham’s approach is reshaping how the company creates value for hotel owners while making travel more seamless and personalized for guests.
