United Agents launches Unscripted Division
United Agents, the London literary and talent agency that represents the likes of Jessie Buckley, Kate Winslet, Olivia Colman, Ricky Gervais and Rosamund Pike, is expanding into the unscripted business with the launch of a dedicated division.
The new arm will represent factual and reality TV figures alongside digital creators and influencers, and according to the company, will also look to support existing clients looking to “explore opportunities in unscripted television and branded content.”
As United Agents noted, the newly launched arm “more accurately represents the multi-platform worlds and multi-hyphenate performers of modern entertainment.”
The division will merge United Agents’ existing roster of hosts and unscripted talent, with recent projects including Steph McGovern presenting “The Big Deal with Steph McGovern” for the BBC, Susie Dent’s Channel 4 show “Secret Genius,” the appearance of four United Agents clients – Kate Garraway, Nick Mohammed, Paloma Faith and David Olusoga – in the first season of “Celebrity Traitors” and Stephen Libby’s win “The Traitors” earlier this year. year and Tom Read Wilson’s second appearance on “I’m a Celebrity… Get Me Out of Here.”
Other clients now cared for by the department include Ashley James, Nigel Ng, Donal Skehan, Francesca Rowan-Plowden, Lucy Watson and Harry Trevaldwyn, as well as a growing number of creators such as Max Fosh, Henry Rowley, Hayley Morris, Gaz Oakley, The Squid Vids and Sam Morris.
The division will be headed by Matt Nicholls, who has been with United Agents since 2010 after almost a decade in television production, while Holly Hirsch has also appointed its first external hire. Hirsch joins the department from Mirador and specializes in digital talent, bridging online audiences with live comedy and scripted acting.
“This is a natural evolution for United Agents. We have long represented talent that thrives in unscripted and entertainment formats, and this new division allows us to formalize that work and build on it with even more focus and ambition,” said Nicholls. “I’m thrilled to welcome Holly to the team, and together we look forward to supporting talent that is redefining what entertainment looks like. UA’s new division will work closely with broadcasters, streamers and production companies to develop and package standout projects, while also nurturing the next generation of creators and presenters.”
