Trip.com Group Strengthens AI Innovation and European Collaboration at ITB Berlin | News
Trip.com Group concluded its participation at ITB Berlin with strong demonstrations of its leadership in travel technology, artificial intelligence and strategic partnerships across Europe. During a series of panel discussions, the company shared insights on how innovation and data are reshaping traveler behavior and partner opportunities, underscoring its commitment to powering the entire travel journey, from trip planning to in-trip support and more.
Trip.com Group’s presence at ITB Berlin highlighted how the future of travel is being redefined by digital integration and smart technology.
Casper Maasdam, Managing Director Europe, Operations at Trip.com Group, joined the panel, ‘The Critical Success Factors in a Data- and AI-driven Sales World’, to explore how predictive AI models are transforming travel commerce by anticipating demand and driving context-aware offers. At the heart of this transformation is AI’s ability to go beyond mere suggestions to enable active, agentic trading, helping customers complete transactions faster and with greater relevance. He shared compelling data on the Group’s AI assistant, TripGenie, including a 400% year-over-year increase in AI-enabled bookings and a 300% increase in the adoption of real-time AI features such as live translation and menu assistant. Maasdam also reflected on different regional behaviors, noting that travelers in parts of Asia rely more on last-minute, real-time guidance, while in European markets such as Germany and the United Kingdom there is a greater focus on early planning and risk reduction, reinforcing the importance of locally informed innovations.
Nithya Ramesh, Regional Director of Trip.com Group, participated in a second session, ‘Beyond Flights and Hotels – Is the Future of Tour Operator in Stay?’. She outlined the company’s vision to make stays digitally possible by connecting travelers to a comprehensive ecosystem of services and experiences. Ramesh further emphasized that value capture within travel is evolving, noting that travelers are increasingly seeking assurance and risk reduction before arrival, a trend reflected in digital engagement. A significant 60% of interactions with TripGenie now involve booking decisions, demonstrating how digital tools are becoming essential to traveler trust and conversion.
Building on AI travel, Ramesh also led Trip.com Group’s AI Guided Tour at ITB, where the company was recognized as an ITB Innovator 2026 for its Trip.Planner solution. Designed as an all-in-one routing hub, it merges the traditional multi-app planning process into a single, bookable architecture, powered by real-time pricing and verified partner data. Behind the interface, the Trip.Planner hub analyzes user preferences, retrieves millions of data points and optimizes routes to ensure travel routes are not only personalized, but also physically and logistically feasible. The tool combines flexible editing, style-based personalization and expert human control, strengthening a critical layer of trust in AI-driven travel.
Edison Chen, vice president at Trip.com Group, further welcomed a senior delegation of policymakers and tourism leaders as part of the ITB Berlin’s official opening program, providing an opportunity for strategic engagement and visibility among stakeholders. This exchange underlined Trip.com Group’s commitment to maintaining strong relationships with European policy and industry leaders as part of its broader partnership strategy.
During ITB Berlin, Trip.com Group’s contributions reinforced the central role of AI, innovation and cross-sector partnerships in shaping the next chapter of the travel industry. By connecting travelers to a digitally enabled ecosystem and equipping partners with forward-looking insights, the company continues to define innovative ways to build trust, personalize experiences and drive growth in the global travel landscape.
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