Tambourine One continues to redefine hotel technology with built-in website personalization | News
Tambourine, the global leader in hotel marketing technology, today announced how the newly launched Tambourine One – an integrated website and booking platform built to simplify the booking process and reduce costs – is changing the way hotels personalize their websites by completely eliminating third-party pop-ups. Tambourine One’s proprietary website personalization, built directly into the platform, replaces the disruptive overlays that have long frustrated guests and diluted the hotel booking experience.
Website personalization has become an essential tool for hotels looking to drive direct bookings, but the industry relies almost exclusively on third-party pop-up tools. These overlays interrupt the guest journey, slow page load times, and create a fragmented experience that undermines the brand. Tambourine One takes a fundamentally different approach where personalization is woven directly into the website, delivering targeted content and promotions without a single pop-up.
“Pop-ups have always been a half measure, prioritizing delivering an offer over providing a seamless user experience,” said Thomas McDermott, CMO at Tambourine. “With Tambourine One, personalization is no longer something bolted onto the website, it’s part of the website itself. No third-party overlays, no third-party scripts, no disruption. Just a better experience for guests and better results for hotels.”
Native personalization features built into Tambourine One:
Personalized Homepage Headers: Dynamically adjust hero images, video, and messaging to match guest segments: no static, one-size-fits-all homepages.
High-impact strategic placements: Promote offers and packages in multiple premium positions on the website, maximizing visibility without interrupting the browsing experience.
Advanced targeting and segmentation: Personalize content based on user geography, device type and referral source to deliver relevant messages to each visitor.
Intuitive front-end editor: Update personalized content in real-time with a visual editor, without coding or developer support.
Built-in brand protection: Ensure visual consistency at every touchpoint so that personalized content is always aligned with the property’s brand standards.
No extra costs: Native personalization is included in Tambourine One, eliminating the costs of third-party personalization vendors.
“Tambourine One is designed to reduce the layers in hotel technology,” said Mekell Barker, SVP of Account Service. “And if you successfully reduce the technical layers, you can eliminate the technology costs associated with those layers. Built-in personalization is just one of those technical layers.”
