SoftBank is creating a robotics company that builds data centers — and already eyeing a $100B IPO
Technology companies are rushing to build out infrastructure that can further fuel the automation boom. Now Japanese multinational SoftBank is reportedly planning to create a new company to automate the creation of that infrastructure.
SoftBank is setting up a new company called Pink AI, the Financial Times originally reported. Roze would try to make the construction of data centers in the US ‘more efficient’, according to the Wall Street Journal reports. It would do this, among other things, by using autonomous robots to help build server farms.
In an interesting twist, conglomerate Roze is already preparing for an initial public offering, and some executives want it to happen in the second half of 2026, the Journal writes. The desired valuation could be $100 billion, FT reported.
TechCrunch reached out to SoftBank for more information.
Other recent companies have also considered the use of AI and automation to make the industrial sector more efficient. For example, Amazon magnate Jeff Bezos co-founded a startup called Project Prometheus, which plans to buy companies in major industrial sectors and modernize them using AI.
SoftBank is known to back a number of dark horse startups (notably it has sunk). hundreds of millions of dollars in Zumean AI-driven pizza delivery startup that went bankrupt in 2023). The FT notes that some within SoftBank have expressed skepticism “about the valuation and proposed timeline for an initial public offering.”
