Singapore Broadcaster Mediacorp reveals microdrama strategy
Singapore National Broadcaster Mediacorp revealed his plans to make 2025 the “Year of Microdramas” at the All That Matters Conference, in which Chief Customer and Corporate Development Officer Angeline POH announced that the Omroep will roll out at least 10 titles on social and ownership platform.
“It is a new narrative medium for us … Immediately reached a regional, if not worldwide,” said POH, and noticed that brand partners already integrated into the short script size.
The Microdrama Push emphasizes how Mediacorp evolves from a traditional network to a multi-platform content and talent incubator. In a conversation with brand CEO Jasper Donat, POH noted that the broadcaster now reaches 96% of the adult population of Singapore on TV, radio, digital and social platforms every week.
“We are obsessed with maintaining this national reach, so that we can serve our goal as the national media network,” she said at the conference, which takes place in Singapore. Perioded drama “Emerald Hill” became the number 1 drama of the country and four weeks achieved first place on Netflix in Southeast -Asia, while Indie musicians cherish audio brands via Mediacorp on the National Day Parade.
On the news of Het Nieuws, POH emphasized the global digital traction of Mediacorp, referring to the reporting of the Chinese Victory Day parade of the Second World War that generated more than 50 million views, with the US as the most involved Non-Singapore YouTube market. “We have no interest in the game, we are neutral. We just tell it as it is. That speaks to a global audience,” she said.
Mediacorp also retools its youth brands, with DJ’s live streaming daily life on Tiktok and Instagram, and expands his maker -arm, who has so far signed 130 talents. On the commercial side, POH pointed to performance -driven partnerships with Lazada and Pizza Hut, one of which had to pause halfway through the campaign when the demand for a new cheese -like pizza surpassed the offer.
“There is no playbook to follow. We find it out as we go – scary and exciting,” said POH, concluding with a call for partners “who share that excitement” to collaborate with Mediacorp in Singapore and throughout the region.
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