Shanghai’s new film and TV market mixture industry is about fan events
The newly merged international film and TV market from Shanghai started on Saturday in the Shanghai Exhibition Center and launched a five-day event that combines professional industrial networks with public cultural experiences.
The market, up to and including 25 June, represents the consolidation of the Shanghai International Film Festival Market (SIFF Market) and Shanghai TV Festival Market (STVF market) in one extensive platform.
The event is housed in the Shanghai Exhibition Center, originally built in 1955 as the Sino-Sovjet friendship building. The most important monument is strongly based on the neoclassical architecture of Russian and Empire style and comprises 93,000 square meters, making it one of the largest integrated building complexes in Central Shanghai.
Chen Guo, director of Shanghai International Film & TV Events Center, says that consolidation reflects wider trends in the industry. “The evolving trend of the industry in which making content, technological applications and talent mobility are increasingly fading between film and television,” Chen explains. “Many excellent companies and makers are developing in both sectors. This integration is intended to break down invisible resource barriers and to build an extensive, efficient platform that comes together film, series, technology, capital and talent.”
The most distinctive function of the market is the dual-track approach. Professional activities take place in the Shanghai Exhibition Center, with special meeting zones, display areas and industrial salons that are designed for efficient business interactions. In the meantime, outdoor markets serve as platforms for public involvement, with compelling IP experiences and cultural products. “We change industrial performance into tangible cultural offers for the public,” Chen notes. “This encourages public enthusiasm for film and TV culture, offers valuable feedback and promotes innovation in content and business models.”
The approach is intended to bridge professional efficiency with popular attraction, so that the audience can immerse themselves in stories and at the same time offer professionals in the industry direct consumer insights. The open -air market emphasizes openness and interaction, with theme exhibitions such as the film “I am what I am”, where the audience immerses itself in the story, or the exclusive products of TVB those memories of childhood remind.
The market builds on making success from its predecessor events. Last year’s markets registered more than 200 exhibitors and 40,000 visits, with remarkable performance, including a Korean delegation that generated 107 business negotiations between Chinese and Korean companies, which resulted in deals with a value of approximately $ 56.3 million. The Korea Creative Content Agency (KOCCA) organized a delegation, including large broadcasters KBS, MBC, SBS, CJ Enm and SLL, so that 13 leading Korean companies are presented in the Korea Pavilion.
This year’s market has expanded international participation with a special international zone with an international negotiating area designed for global interactions between copper seller, with 50 overseas exhibitors who are already participating. Organizers focus on even greater international involvement in future editions, aimed at attracting more international producers and streaming platforms.
The market presents emerging technologies that reform the making of content and distribution through its UHD -Hub, which contains experiences of experiences dedicated to AI and XR technologies. A striking attraction is an XR project with large space over the grave of Qin Shi Huang, so that the public can experience historical content in a virtual environment. AI applications are particularly prominent, with demonstrations of multi-language AI-voice over and video transparent technologies that have been designed to help Chinese content reach global markets more efficiently. The SIFP-AIGC program of the Shanghai International Film Festival emphasizes work by young makers who use AI in their projects.
The merger eliminates what Chen describes as “invisible barriers that have ever separated film and TV markets”, which bring film producers, TV production companies, streaming platforms, technology suppliers, makers and investors together in a uniform space. Activities are designed to be medium-agent, with forums, expert sessions and copper salons that apply to both film and TV sectors. “The IP project promotion event does not emphasize the medium, but focuses on fascinating stories and IPs to attract suitable development partners,” Chen explains. This limitless approach improves the opportunities for cooperation between Cross-Field, Talent Mobility and Technology parts.
Programming is compiled around real industrial requirements, with IP promotion activities powered by a thriving interest in adjustments and franchise development. The UHD-Hub is tailored to national strategies for Ultrahigh-Definition video and presents advanced technology, reflects hotspots from industry and tackling pain points. “All activities are designed around real requirements, to guarantee relevance-oriented on the latest industrial boundaries, technological up-figures and creative innovations,” says Chen.
While he recognizes the importance of transaction volume, presence and visibility of the press, organizers take a broader view of success. “We place more emphasis on soft power and long-term effects,” says Chen, focused on the role of the market in promoting cross-sector collaborations, offering advanced industrial knowledge and offering platforms for innovative projects and emerging talent. The ultimate goal is that the market is ‘a reputable hub for global thought -exchange and industry -innovation, as a continuous maker of projects’ that promotes both Chinese and global entertainmentecosystems.
Look further than this inaugural merged edition, the organizers are planning continuous refinement aimed at internationalization, industrial leadership and improved interactivity. Plans include setting up future-oriented technology innovation zones and expanding the successful Cinemart initiative that creates channels between industry and public professionals. “We want to determine this as a new cultural monument that embodies the distinctive charm of Shanghai,” concludes Chen.
