Secrets Resorts & Spas and The Skin Deep launch unique collaboration | News
Hyatt Hotels Corporation and The Skin Deep, the Emmy Award-winning experience design studio and relationship platform known for its emotional storytelling and card-based conversation games, today announced a unique partnership between The Skin Deep and Secrets Resorts & Spas, part of Hyatt’s Inclusive Collection.
Expected to launch in June 2026, the partnership aims to take the all-inclusive guest journey to the next level through carefully integrated digital and physical touchpoints that encourage Secrets guests to slow down, reconnect and create memorable shared experiences while on vacation.
As part of this exclusive experience, guests of participating Secrets Resorts & Spas can enjoy the limited edition {THE AND} Away, Together Conversation Card Game, created with The Skin Deep, in addition to curated digital prompts available via QR codes and the Hyatt Inclusive Collection app.
Designed to unfold naturally throughout the journey to the resort – from quiet in-suite moments and romantic dinners to cafes, poolside lounges and beachside – the experience encourages couples to slow down, be fully present and engage in deeper, more meaningful conversation. QR codes have been thoughtfully placed throughout the resort in natural gathering areas, allowing guests to access the digital versions of the card game in both English and Spanish directly from their phones.
Inspired by The Skin Deep’s Emmy Award-winning project {THE AND}, which explores human relationships, {THE AND} Away, Together transforms everyday holiday moments into intentional opportunities for reflection, curiosity and emotional closeness. Whether sharing a sunrise breakfast, walking along the beach or unwinding together at the end of the day, guests are invited to reconnect in a way that feels authentic, memorable and lasting.
“At Inclusive Collection resorts, we know travelers are increasingly looking for experiences that help them reconnect in more meaningful ways,” said Ana Tomicevic, Vice President, Global Brand, Hyatt Inclusive Collection. “Our recent Time Rich survey, supplemented by Wakefield research, found that 31% of couples say they don’t spend enough quality time together, while 84% believe time off strengthens their relationship long after they return home. Through our partnership with The Skin Deep, we’re creating intentional experiences that help guests slow down, engage deeper and make their time together feel even more valuable.”
The Skin Deep’s first-ever hospitality collaboration will be exclusive to Secrets Resorts & Spas and reflects the growing demand for travel experiences rooted in emotional well-being, intimacy and authentic connection. The partnership reinforces Secrets Resorts & Spas’ commitment to creating high-quality and immersive guest experiences that make time together feel more intentional, memorable and valuable.
“Deeper connection doesn’t happen automatically – it happens when people intentionally enter a space of vulnerability, curiosity and presence,” says Topaz Adizes, founder and executive director of The Skin Deep. “This collaboration with Secrets Resorts & Spas felt like a natural fit because travel has the unique ability to take people away from the distractions of everyday life and create opportunities for deeper conversations. Together we designed an experience that encourages couples to go beyond superficial interaction and reconnect in meaningful ways during their stay.”
The ‘{THE AND} AWAY, TOGETHER’ experience includes:
Custom Connection Card Experiences – Co-branded physical and digital card games designed exclusively for Secrets Resorts & Spas guests, available through QR activations and in key resort areas.
Embedded Resort Touchpoints – Interactive directions integrated throughout the guest journey, including in-room experiences, cafes, elevators, VIP Bali beds, bars and dining options.
Signature Romance Programming – Enhanced romantic dining experiences and curated “Last Bite” dessert moments designed to encourage conversation and connection.
Digital-First Guest Engagement – Guests can access conversation prompts via mobile QR codes and digital experiences in both English and Spanish.
The first pilot phase of the partnership will launch in June 2026 at select Secrets Resorts & Spas, including Secrets Moxché Playa del Carmen and Secrets Akumal Riviera Maya, with more properties to follow.
The collaboration will also feature relatable couples intentionally selected for their authentic representation of modern relationship dynamics and emotional stories. The featured couples span a range of life stages and experiences: from married couples navigating parenthood and demanding careers to newly engaged partners and LGBTQIA+ voices sharing their unique perspectives on connection, intimacy and partnership.
Featured participants include Olympic gold medalist Shawn Johnson East and former NFL athlete Andrew East, DJ Dante Moreno and beauty personality Taty Cokley, LGBTQIA+ voices Amir Dean and Aamir Hassan, and NFL Super Bowl champion JuJu Smith-Schuster alongside fitness personality Laura Kruk.
Together, the collaboration aims to create an always-on platform that extends beyond the staycation, through social stories, creator-led content, hosted media experiences and culturally relevant campaigns focused on relationships, intimacy and connection.
In a world that often moves too fast, Secrets Resorts & Spas and The Skin Deep invite guests to rediscover the idea that the most meaningful part of any getaway is not simply where you go, but how you connect while you’re there. Through meaningful questions, shared moments and intentional experiences, ‘{THE AND} Away, Together’ encourages couples to turn time into something lasting – because true connection begins here.
As part of Hyatt’s Inclusive Collection – a leader in the all-inclusive segment with more than 150 resorts and more than 55,000 rooms in Latin America, the Caribbean and Europe – Secrets Resorts & Spas continue to set the standard for luxury adult travel. The brand includes 28 resorts and nearly 11,000 rooms in eight countries, including Mexico, Spain and the Dominican Republic, and is known for its premium all-inclusive experience, combining romantic beach settings, gourmet dining, personalized service and immersive destination experiences for sophisticated travelers.
For more information about Secrets Resorts & Spas and the new “{THE AND} AWAY, TOGETHER” experience with The Skin Deep, visit SecretsResorts.com or follow us on social media at @SecretsResorts.
