ROBERT DE NIRO UNVEILS FIRST NOBU RESIDENCES IN EGYPT AS PART OF NOBU HOSPITALITY EXPANSION | News

Nobu, the globally recognized luxury lifestyle brand, and leading Egyptian real estate developer SODIC welcomed international media, industry leaders and VIP guests to Nobu Hotel London Portman Square on June 19. The event, hosted by SODIC General Manager Ayman Amer, and Nobu founders Robert De Niro and Meir Teper, along with CEO Trevor Horwell, offered guests an exclusive first look at Nobu Hotel and Nobu Residences North Coast, which will anchor SODIC’s visionary OGAMI development on Egypt’s Mediterranean coast.

The partnership between Nobu and SODIC will bring a new generation of Nobu hotels, residences and restaurants to Egypt, marking one of the brand’s most ambitious regional expansions to date. Across three luxury lifestyle destinations, Nobu will bring together world-class hospitality, residential living and dining, translating its distinctive philosophy into places defined by purposeful design, genuine service and a deep connection to their environment.
The opening of Nobu Hotel and Residences North Coast builds on the momentum of Nobu’s seasonal restaurant, which debuted in 2025 and introduced the brand’s signature hospitality, cuisine and design experience to Egypt’s Mediterranean coast. Located within OGAMI, one of the most dynamic luxury coastal communities in the region, the upcoming hotel and residences will evolve this vision into a complete Nobu lifestyle destination, uniting residential living, dining, wellness and exceptional service.

Here the homes will embrace the rhythm of Mediterranean life with a lifestyle shaped by sea, dining and understated luxury.

Meanwhile, Nobu New Cairo will open this week in Eastown District New Cairo (EDNC), giving locals and visitors the opportunity to experience Nobu ahead of the future Nobu Hotel, which is expected to open in 2027. Further west, a third Nobu Hotel and Residences will open within SODIC’s landmark development in New Zayed. Located in one of the city’s most up-and-coming neighborhoods, the West Cairo destination will place guests and residents within easy reach of some of Egypt’s most celebrated sights, including the Pyramids, the Great Sphinx and the Grand Egyptian Museum, located just twenty minutes away. In Cairo, the residences will offer a more urban expression of the Nobu lifestyle, combining modern design, hospitality-led service and access to Nobu dining with the cultural richness of one of the world’s most historic cities.

Together, these three developments make Egypt one of the key growth markets in Nobu’s global portfolio, strengthening the brand’s position as a global place-maker shaping the future of modern luxury.
The London event comes at a crucial time for Egypt’s luxury tourism and real estate sectors, as international investment continues to increase in the North Coast, Cairo and the wider hospitality market. It also follows the highly anticipated opening of the Great Egyptian Museum near Giza, which has further boosted Egypt’s global cultural profile and reportedly attracted some 20,000 visitors on its opening day. The evening featured a panel discussion exploring Egypt’s robust development pipeline and rising demand for high-quality, design-led lifestyle experiences, highlighting the relevance
of the Nobu x SODIC partnership at this decisive moment for the country.

Nobu Matsuhisa, Robert De Niro and Meir Teper said:
“We are excited to bring Nobu to Egypt in such a meaningful way. The restaurants are the first manifestations of a much larger vision, taking shape at three Nobu destinations across the country, from the Mediterranean coast to New Cairo and West Cairo. Egypt has an incredible history, culture and energy, and we are grateful to work with SODIC to create places where food, design and hospitality come together in a way that truly delivers Nobu.”

Ayman Amer, Managing Director of SODIC, commented:
“Our partnership with Nobu brings together two brands that share a commitment to quality, enhanced experiences and long-term value creation. Through OGAMI and our broader developments, we are creating destinations that put Egypt firmly on the map for a new generation of global travelers, investors and homeowners.”
Against a backdrop of increasing international attention to Egypt’s development and tourism sectors, Nobu’s continued expansion with SODIC reflects growing confidence in the country’s future as a destination for global travelers, investors and luxury home owners alike.
Following the discussion, guests attended an exclusive cocktail reception and private dinner hosted by Nobu and SODIC leadership teams at Nobu Hotel London Portman Square.