ONYX Hospitality Group positions itself for growth in Taiwan with 60 years of travel experience | News

ONYX Hospitality Group is one of the leading hospitality management companies in Asia Pacific, with an extensive portfolio of hotels, resorts, serviced apartments and luxury residences. With six decades of experience in Thailand, Malaysia, China, including Hong Kong, Bangladesh, Sri Lanka and Laos, the group has built a strong regional footprint and is well positioned to meet the rising demand of Taiwanese tourists and business travelers.

The group operates a collection of comprehensive yet complementary brands – Amari, OZO, Shama and Oriental Residence – that meet the diverse needs of discerning visitors in Asia Pacific, where ONYX has deep expertise. In addition to its brand portfolio, ONYX Hospitality Group also offers hospitality services that include spa and food and beverage concepts, including maai spa, Breeze Spa, Prego, Chom Sindh and Nila.

Known for its internationally recognized management standards and expertise, ONYX Hospitality Group ensures its brands consistently deliver exceptional, world-class experiences with an Asian touch of hospitality, while maintaining operational flexibility, responsive to changing market dynamics and steadfastly maintaining the strength and consistency of its brand standards.

Leveraging its in-depth knowledge of the Asian tourism landscape, ONYX Hospitality Group meets the diverse needs of all stakeholders, with a strong emphasis on organizational flexibility, seamless communication and efficient work processes. This commitment has fostered trust between both domestic and international partners, paving the way for long-term, mutually beneficial business relationships.

Mr. Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, commented:

“Thailand and Malaysia together represent one of the strongest multi-destination propositions for the Taiwanese outbound market. With more than 1.2 million Taiwanese visitors to Thailand in 2024, up 64% year-on-year, and Malaysia offering complementary appeal as a culturally rich and accessible addition, a combined itinerary offers exceptional value and variety for Taiwanese travelers.”

Core benefits for Taiwan’s business traveler

Visitors from Taiwan benefit from visa-free access, as well as strong ease of access and connectivity. ONYX properties in Don Muang, Bangkok and Kuala Lumpur are strategically located in key gateway cities and offer easy access to airports and business districts, making them well suited for time-conscious travelers seeking efficiency and seamless travel experiences.

Business or pleasure?

In addition to the conference space, the venues offer vibrant dining scenes, culture, wellness and social experiences. From Bangkok, delegates can swap the meeting room for the beaches of Pattaya in just 90 minutes.

More than just a place to stay, ONYX Hospitality Group’s hotels are positioned as proven performers for both business and leisure travelers, combining six decades of service expertise with the flexibility, style and operational strength required by today’s business and events marketplace.

For Taiwanese travelers, ONYX Hospitality Group is spotlighting a strong cross-border lineup: Amari Hua Hin, Amari Pattaya, Amari Johor Bahru, Amari Kuala Lumpur, OZO North Pattaya and Amari Don Muang Bangkok.

Together, the featured properties combine prime locations, business convenience and recreational appeal, strengthening ONYX’s position to meet the growing demand for high-quality multi-destination travel in the region.
ONYX Hospitality Group portfolio

Amari

Rooted in the warmth and wisdom of Thai hospitality, Amari is a luxury hotel brand that offers premium, full-service experiences for both business and leisure travelers – at MICE hotels in the city, urban resorts and coastal and mountain retreats.

With a network spanning Thailand and beyond – from Buriram, Hua Hin, Krabi, Pattaya, Phuket and Samui in Thailand; to Dhaka in Bangladesh; Johor Bahru, Kuala Lumpur and Penang in Malaysia; Colombo in Sri Lanka; and Vientiane and Vang Vieng in Laos – each Amari property is a curated expression of its location, revealing the hidden layers of each destination through architecture, design, art and cuisine. Local heritage and contemporary style come together seamlessly, inviting guests to discover perspectives shaped by true local wisdom.

At the heart of every stay is Ari Service: a warm, anticipatory approach to care that understands what guests need even before they ask, and provides calm reassurance and a consistent proactive presence. Beyond the room, Amari inspires soulful gatherings and meaningful connections – whether through signature events, carefully curated culinary experiences, or memorable moments created along the way.

Each experience is carefully curated so that guests not only leave rested, but truly enriched by the places, people and discoveries that Amari reveals.

OZO

OZO is a hotel brand with a touch of fun and playfulness. Arriving at OZO is about unpacking a good atmosphere and embracing the excitement of the destination. After a day of exploring, step inside and discover the functional design, practical layouts, spaces for gathering and playing, and sleep-inducing beds designed to provide exceptional rest. OZO hotels are currently available in Thailand (Pattaya, Phuket and Samui) and in Malaysia (George Town, Penang and Medini). More locations are expected in the coming years.

OZO powers the modern travel experience and makes every stay feel fun, connected and effortlessly alive. The spaces are designed to create connections and inspire playful moments, combining functionality with vibrant style. With a light-hearted approach, OZO ignites energy in every guest and encourages them to plug in, jump in and strengthen the good atmosphere in their own way.

At OZO, the smart, simple and playful experience encourages guests to radiate good vibes while enjoying boundless joy and a personal space of comfort.

From vibrant destinations to coastal escapes, OZO delivers bright rooms, engaging public spaces and friendly service that feels truly uplifting – all fueled by each destination’s hyper-local vibe.

More information: ozohotels.com

Shama

Shama, a serviced apartment brand, offers residents a seamless blend of comfort, style and luxury. Originally based in Hong Kong, the Shama brand was acquired by ONYX Hospitality Group, which has since expanded it to multiple countries. Shama now operates more than 20 properties in Thailand, China (including Hong Kong) and Malaysia. The brand offers three different experiences – Shama, Shama Hub and Shama Luxe – each tailored to different needs, but all designed around the simple pleasure of feeling at home.

At Shama life feels easy and natural. Residents are welcomed not only into a beautifully designed space, but also into a neighborhood and a community. Through the Shama Social Club lifestyle program, residents and neighbors are invited to come together, connect and discover the hidden charms of the streets right on their doorstep.

It is a place where trusted connections are made, simple moments are shared and newcomers quickly feel like neighbors. Rooted in everyday life, Shama combines homely comfort with welcoming service, creating a real sense of belonging – whether for a night or a longer stay.

Oriental residence

Oriental Residence is a serene expression of tranquil luxury, where timeless elegance and the warmth of intuitive, personal service come together. Combining home comfort with sophisticated sophistication, Oriental Residence offers beautifully appointed suites, curated dining and discreet moments of care that make every stay feel effortlessly flawless. A two-time recipient of the Michelin Key award and a member of the Small Luxury Hotels of the World community, Oriental Residence Bangkok embodies “compact luxury that is truly irresistible” – carefully designed for modern travelers seeking privacy and balance.

Currently, ONYX Hospitality Group manages 49 properties and remains on track to expand its portfolio to more than 75 properties across the Asia Pacific region by 2030, driven by a disciplined and sustainable growth strategy focused on quality growth, long-term partnerships and a tailored approach to hospitality that reflects the unique needs of each market.

Backed by the strength of its brand portfolio and six decades of regional expertise, ONYX Hospitality Group is ideally positioned to meet the rising demands of Taiwan’s business and leisure travel market.