Minor Hotels introduces Colbert Collection: a new global brand | News
Minor Hotels, a leading hotel owner and operator with a global portfolio of more than 640 properties, is proud to announce the launch of Colbert Collection. The new global soft brand in the premium segment brings together independent hotels united by a shared philosophy: that the most unforgettable travel experiences are felt rather than explained. Designed for travelers seeking emotional depth and authentic connection, Colbert Collection unites characterful properties around the world – each distinctly itself, yet bound by a quiet elegance and a passion for culinary and cultural expression.
Colbert Collection draws inspiration from the cozy atmosphere of Parisian boulevard cafes and the cultural vibrancy of London’s original Colbert bistro, part of The Wolseley Hospitality Group, which operates a collection of European dining concepts and is owned by Minor International (MINT), the parent company of Minor Hotels.
Rooted in the belief that the true power of hospitality lies in connection, the brand celebrates moments created around a shared table, the sensory richness of a carefully crafted dish, the spark of curiosity that comes from discovering local art and culture.
Each hotel in the collection retains its individuality, allowing its identity to be shaped by the spirit of each place: its creativity, its craftsmanship, its flavors and its stories. Minor Hotels offers hoteliers a foundation of global commercial expertise and operational strength, allowing each hotel to thrive on its own terms while aligning with Colbert’s signature sensibility: refined, emotionally resonant, quietly sensual and rooted in culinary and creative curation.
The art of the brand
At the core of the brand are its guiding pillars – the Art of Collecting, the Art of Place and the Art of Taste – each shaping the guest experience with intention and emotional depth. The art of collecting reflects the Colbert spirit of easy togetherness: moments when guests connect naturally through shared cultural encounters, conversations with artists or quietly joyful aperitivos that reflect the warmth of the local culture. The Art of Place honors each hotel’s dialogue with its environment, inviting guests into spaces that feel deeply rooted in their destination’s stories, and creative energy: hotels that don’t simply sit in a location, but actively talk to it. The Art of Taste celebrates culinary curiosity elevated to an art form, where ingredients, traditions and techniques come together not only to nourish, but to tell a story.
“Colbert Collection represents a new chapter for Minor Hotels,” said Dillip Rajakarier, CEO of Minor Hotels. “This brand leverages specific market opportunities, allowing us to meet the evolving needs of modern travelers and owners alike. It celebrates individuality and invites guests to discover hotels deeply rooted in their own world, while connected by a common sensibility. With Colbert Collection, each property is free to express its own story, supported by the power of our global commercial powerhouse and operational expertise.”
Strategic evolution of Minor Hotels’ growth model
Colbert Collection joins Minor Hotels’ existing portfolio of hotel brands – The Wolseley Hotels, Anantara, Minor Reserve Collection, Elewana Collection, Tivoli, NH Collection, nhow, Avani, NH, iStay and Oaks – and reflects the group’s commitment to offering its partners and guests a wider range of brand propositions, especially in the fast-growing soft brand segment.
It aligns with Minor Hotels’ global growth strategy and reinforces the asset-right approach: a flexible model that combines ownership, leasing, management and franchise agreements, depending on the needs of each market and project. While Minor Hotels remains committed to its ownership and leasing model within its asset-rich position, the group is prioritizing asset-light growth. Most of the future expansion will be driven by management and franchise contracts, allowing greater profitability and scalability for partners. In this context, Colbert Collection represents a very attractive proposition for independent hoteliers who value their individuality, while looking to improve their commercial performance and join a system with strong competitive advantages, backed by the credibility and reach of a leading international hospitality group.
Through its franchise model, Minor Hotels offers small and medium-sized hoteliers convenient conversion solutions, supported by its global sales force and distribution systems, advanced revenue management and technology, a robust loyalty program and strong brand equity, all while maintaining each hotel’s local identity.
Debuting in Italy with an initial launch in spring 2026, Colbert Collection will continue to expand to culturally rich destinations around the world, including the United Kingdom, Spain, Austria and the UAE, offering travelers a refined yet welcoming experience shaped by artistry, culinary excellence and the simple pleasure of connection.
