Meghan Markle is giving a huge hint that she will be launching a fashion collection
Meghan Markle has fueled speculation that she is preparing to launch a fashion line inspired by Diana, Princess of Wales, after posting what sources said RadarOnline.com was a carefully curated look into her Montecito wardrobe.
The 44-year-old Duchess of Sussex recently shared one mirror selfie on Instagram with daughter Princess Lilibet, four, crouching next to her in a walk-in wardrobe full of designer clothes and accessories.
The post, captioned “Mama’s little helper” and a purple heart emoji, has now sparked gossip that Markle used it to tease an expansion of her lifestyle brand As Ever into fashion.
Industry observers also noted that size charts for adult and children’s T-shirts appeared briefly on the As Ever website before being removed.
A fashion industry source told us: “At this stage, people within branding and fashion circles tend to assume that every image Meghan releases publicly has been very consciously considered in advance, right down to the styling, color palette and positioning of products or labels in the background.
“The wardrobe photo immediately sparked speculation because it didn’t feel like a casual family snapshot. It looked much more like the soft launch of a broader fashion and lifestyle identity tied to As Ever.”
The insider added: “There’s a strong sense that Meghan sees clothing as the next logical evolution of the world she’s trying to create around her commercially: elegant, curated, understated luxury with an emphasis on ambition and accessibility at the same time.”
Markle’s reported plans have already drawn criticism from some royal commentators, who told us weeks before her wardrobe post that the Duchess planned to harness the lasting emotional power of Princess Diana’s image by launching a fashion collection inspired by the tragic royal family’s iconic looks.
Sources said Radar Markle explores a collection influenced by the late princess’s famously understated style, particularly the white shirt, denim and tailored casualwear combinations that became synonymous with Diana before she died in a car accident in Paris in 1997 at the age of 36.
An insider said: “Meghan understands exactly how powerful Diana’s image remains globally and that leaning on those visual parallels is strategically smart from a brand perspective. But because Diana’s legacy is still so emotionally charged, any attempt to capitalize on echoes of that style risks being seen as cynical or exploitative by some people.”
Another source added: “The white shirts and jeans formula associated with Diana has enormous symbolic weight because it represents glamor without stiffness and royalty without intimidation. Meghan clearly admires that image and seems interested in recreating elements of that accessibility for a modern audience through fashion.”
Diana transformed royal fashion in the 1980s and 1990s by combining structured tailoring with relaxed silhouettes, shifting the perception of the monarchy away from rigid formality.
Both Markle and Catherine, Princess of Wales, 44, have repeatedly drawn comparisons to Diana through similar style choices at high-profile events.
Meghan previously entered the fashion world through her 2019 Smart Works capsule collection in support of unemployed women, but sources suggested the rumored As Ever project would represent a much broader commercial push directly linked to her personal image and social media presence.
Observers studying the wardrobe photo pointed to visible pieces from Armani, Christian Dior and Manolo Blahnik, alongside carefully coordinated neutral and pastel garments, as possible clues to the direction of a future collection.
Another fashion source said: “What Meghan seems to be developing goes well beyond the idea of simply attaching her name to a celebrity fashion label. The impression within the industry is that she is trying to create a very aspirational universe around her personal image – where clothing, homeware, wellbeing, entertainment, motherhood and luxury living all work together as part of one carefully curated brand identity.”
The insider added: “The strategy appears to be heavily influenced by the modern celebrity lifestyle model, where the public doesn’t just buy products but buy into a complete aesthetic and way of life. Meghan clearly understands the commercial value of presenting herself as recognizable yet elevated at the same time, and fashion is a big part of communicating that image visually.”
The source continued: “The difficulty for Meghan is that she can never completely separate herself from the royal narrative, no matter how independent her projects become.
“Every public appearance, branding decision or style choice is immediately scrutinized through the prism of her marriage to the monarchy and, inevitably, comparisons to Diana. Whether those parallels are deliberately, unconsciously or purely projected by the public, they remain central to how people interpret almost everything she does commercially.”
Markle and Prince Harry, 41, stepped back from royal duties in 2020 before relocating to California, where they have pursued media projects, business ventures and philanthropic campaigns while raising Prince Archie, seven, and Lilibet.
