Marriott International completes transaction to bring Lefay into its global portfolio | News
Marriott International, Inc. today announced that it has entered into a joint venture with the Leali family, founders of Lefay, to bring the highly regarded luxury wellness hospitality brand into Marriott’s global portfolio. The completion of the transaction marks an important step in Marriott’s strategy to expand its focus on wellness and introduces Lefay as the company’s first brand focused exclusively on luxury wellness.
Founded in Italy in 2006 by Domenico Alcide and Liliana Leali, Lefay is known for its immersive resorts in natural settings and the patented Lefay SPA method, which combines scientific research with holistic wellness traditions. The brand’s philosophy focuses on transformative spaces, tranquility and sustainability and aims to redefine modern luxury through well-being and authenticity. Lefay properties emphasize architectural harmony with the natural environment, expansive indoor and outdoor spaces, sustainable materials and wellness programs that integrate exercise, nutrition and preventive health expertise. Guests can choose from à la carte treatments or structured multi-day wellness programs, all rooted in Lefay’s holistic and scientifically based philosophy.
The current portfolio includes two award-winning properties in Lago di Garda and the Dolomites, with additional resorts under development in Tuscany, southern Italy and the Swiss Alps.
The joint venture owns the Lefay brand and intellectual properties, while the Italian real estate assets are still owned by the brand’s founders. The properties will operate under long-term management agreements with the joint venture. Marriott will support the brand’s growth through its global development, sales, marketing and distribution platforms, while maintaining Lefay’s unique brand identity and approach to wellness.
Lefay properties will be available through Marriott’s digital platforms and participate in the company’s award-winning Marriott Bonvoy® loyalty program, with integration expected to be completed by the end of 2026.
